: Hutch, India's leading pure play cellular service, today became
the first telecom operator in the country to roll out the Enhanced
Data for GSM Evolution (EDGE) standard, that has the capability to
provide high speed, multimedia mobile services such as video streaming
on mobile phones. This was announced today by Harit Nagpal, Chief
Marketing Officer, Hutch.
the introduction of EDGE in India, Harit Nagpal, said, "Mobile
users in India are demanding rich, multimedia applications. We were
the first to provide multimedia services like 'live' video replays
on GPRS phones, Click & Print MMS, push2talk and Microsoft Outlook
on mobile phones. With an EDGE-enabled national network, we will be
able to provide the next generation of multimedia mobile services
to our users. The EDGE-enabled Hutch network now has the capability
to provide services such as video streaming on mobile phones."
Added Harit Nagpal,
"EDGE enhances our capability to expand our existing range of
multimedia services. We are proud to be the first EDGE-enabled telecom
network in the country."
EDGE can deliver
higher speeds of download using existing GSM spectrum and is being
deployed by leading GSM operators globally as an interim step towards
has licenses for 13 circles in India - Mumbai, Delhi, Kolkata, Chennai,
Gujarat, Andhra Pradesh, Karnataka, Rajasthan, Haryana, UP (E), UP
(W), Punjab and West Bengal & Sikkim. Hutchison Essar now has
a combined subscriber base of over 5.8 million cellular subscribers.
Hutch and its services are rated the best on a number of parameters:
it is rated as 'Best Mobile Service in the Country' by the national
TNS survey of mobile users; named 'Most Respected Telecom Company'
by Business World; named 'Creative Advertiser of the Year' and has
won the 'Campaign of the Year' award at the annual Abby 2004 advertising