Wireless FIZZ

ASIA : Siemens & Coke have jointly rolled out a truly trendsetting initiative in the largest mobile phone market in the world - CHINA this summer .This is a FIRST of its kind in China & possibly globally

Conceptualized & executed by mobile2win - the wireless agency for brands this promotion features a "Coke ICY adventure" K Java game embedded in the 2128 Siemens handset .

Consumers in China who purchase this 2128 SIEMENS phone get an opportunity to play this exciting Coke game & win great prizes.The concept drives interactivity with consumers for both the brands & brings home a new dimension in embedded games

The concept of the game called " the Coke ICY adventure" is a exciting adventure where Siemens users have to help the TEEN HERO of this Coke game cross a treacherous desert successfully by avoiding obstacles like bandits , strange creatures & rocks & mirages .These obstacles can make him lose his precious choice of refreshment "Coke" & have him stranded in the desert .

Every obstacle avoided gets users POINTS & users can submit their scores in this contest through SMS !!!!! The TOP 10 scorers over a period of time can win exciting prizes - the NEW S57 MMS phone from Siemens & 10 one year free supplies of Coke . To make the process simple -these scores can be submitted through the Siemens phone to the mobile2win SMS gateway -8558 .To make it competitive users also have a menu driven option that is inbuilt into the Siemens 2128 to query the mobile2win database with a simple SMS message to get the TOP 5 scores in CHINA sent to them on their mobiles .

Sumanta Dutta ,Brand Director of Coke says " This WOW initiative is very relevant to Brand Coke as it reaches out to young mobile phone users on their mobile phones - devices that are a VERY PERSONAL asset for most teens ."

"In addition in Shanghai the Coke 600 ml bottles from early May carried a new LABEL DESIGN that highlights the exciting Coke ICY adventure game in the Siemens 2128 mobile phone ".Users who already have purchased the 2128 in previous months can still experience the excitement - by downloading the game from the Siemens WAP portal

Kenny He ,Sr Product Mktg Mgr at Siemens Mobile said " This tie in with Coke allows us to create a delightful user benefit & enhances the consumers daily mobile life .We are targeting more such first -mover initiatives that delight consumers "

This entire initiative is aimed at building a distinct & superior "INNOVATION" tag for both brands . The initiative shows promising early results with some consumers spending over 10 hours already in the first week to log in scores of as high as 68000 points !!!!

Ranganath Thota ,CEO of mobile2win the wireless agency that conceptualized ,created & executed the complete project comments " We saw the opportunity of creating a NEW BRAND EXPERIENCE for consumers through these BEEGES ( BG's-Brand games) & were fortunate to have 2 like minded brands to work with ".BeeGee's are a new dimension in mobile entertainment & we will see more of them soon "

This promotion has already got a whopping 40,000 plus score submissions !!! In addition to consumers who had the game EMBEDDED on their handset another 35,000 downloads of the game have taken place through the WAP portal -a huge number by any standards.