Europe UK : Orange announced the launch of Frank TV, a mobile channel dedicated to England and Chelsea star Frank Lampard. Frank TV will be available exclusively to the 1.3 million Orange 3G customers on its mobile phone TV service - Orange TV, and will be up alongside other Orange mobile TV channels including BBC, Channel 4, Sky and FHM.

Frank TV features never-before-seen footage from Frank’s video diaries which he filmed over the past two seasons, giving exclusive behind the scenes access to Stamford Bridge, the Chelsea training ground, Frank’s house, pets and much more.  There are also special guest interviews with Frank Lampard senior, Jamie Redknapp and Lawrence Dallaglio.

Jake Redford, Head of Mobile TV, Orange UK said:  “We are delighted to launch a dedicated channel to arguably one of the most committed and professional midfielders in world football. Frank TV makes for great bite-size viewing and provides our mobile TV viewers unique insight to the life behind the footballer”.

Frank Lampard said: “It’s been an exciting project to be part of. It’s not every day you get asked to launch your own dedicated TV channel. I’m just glad that my filming made the editors cut!”  

In May 2005, Orange became the first UK network operator to introduce a mobile TV service. Running over the Orange high-speed 3G network, Orange TV, allows viewers to access a combination of live and made-for-mobile TV channels. Over 30 channels can be accessed from Orange TV including BBC, Channel 4, Bloomberg, E! and ITN News. Orange TV packages start at just £5 a month.