Sony Ericsson Mobile Phone Users To Access To Over 150 Million Web Videos
24th April , 2008

Europe : Veveo has launched a new mobile Web video service for Sony Ericsson (News - Alert) customers called Vtap to provide access to over 150 million Web videos on the Internet.

With the new offering, users can easily search, view and collect relevant and high quality Web videos from anywhere on the Internet, including popular sites like YouTube, DailyMotion, and MySpace (News - Alert) , using their existing data services.
Veveo is the force behind the video-anywhere revolution and the Vtap service, which puts the power of searching, browsing and viewing of Web videos at the fingertips of consumers.
"Video is the future of the mobile Internet - users will soon turn to video for the majority of their entertainment and information needs," said Guru Pai, Vice President Strategy and Business Development of Veveo.
Veveo is actively working with mobile operators, mobile manufacturers, TV providers, consumer electronics manufacturers and content creators to deploy its Vtap solutions and is backed by venture funding from Matrix Partners, Northbridge Venture Partners, Norwest Venture Partners and OmniCapital Group.
As per this latest announcement, Sony Ericsson (News - Alert) video-enabled handsets and Web portal customers are now offered this Web video service from Vtap which been optimized specifically for Sony Ericsson's multimedia handsets and is available immediately for Sony Ericsson Java Platform 8 (JP8) enabled handsets models: Z770i, K850i, W910i, K660i, W890i, Z750i and Sony Ericsson's JP7 models: W880i, K810i, T650i, K530i, W580i, K770i, and W660i. The service will support English, French, Italian, German and Spanish languages.
Vtap is a mobile search service that’s fine-tuned for video but can be used for audio and text as well. The technology provides relevant video results by indexing video metadata, like tags and surrounding text, instead of actual video file innards.
When users start typing search keywords into the query box, the search engine speedily starts returning relevant results based on the letters they have already started typing. This allows users to type in abbreviated search keywords instead of typing a whole word, which makes more sense for mobile users.
Vtap's intuitive browsing automatically groups video results together logically into easy-to-browse folders. This allows users to choose between incremental search and browsing and dynamically created menus to find and enjoy the most relevant video content on their mobile handsets.
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