Europe France : ModeLabs Group, designer of made-to-measure mobile phones and telecom distributor, announces an exclusive agreement to market a new Levi’s® 3G/Edge mobile with Orange France.

Distributed by Orange's packs, the Levi’s® 3G/Edge mobile will benefit from extensive distribution. Due to be launched in April, the new mobile will only be available from France Telecom shops and other usual Orange outlets.

Engraved with the famous Levi Strauss logo, this model is the only mobile on the market that combines a metal and soft touch finishing. The new model embodies the spirit of the brand, while offering a range of multimedia functions: 3G/Edge technology, stereo Bluetooth™, USB 2.0 port, modem, slot micro SD, FM radio, 2-megapixel camera with digital zoom, audio player (MP3), video recorder and player, e-mail, and so on. With its ultra-compact slider design, the mobile fits even the tightest pockets.

The Levi’s® 3G/Edge will appeal to young Orange customers, who are attracted by fashionable accessories and multimedia services.

The launch also sees the release of a new range of universal accessories, from the Bluetooth™ headset, to wrist straps, necklets and different colours of denim and leather pouches.

With its latest Levi’s® mobile, ModeLabs Group has again demonstrated its capacity to adapt to the needs and the demands of operators by designing and developing a high-tech product that fits in perfectly with the range of 3G/Edge mobiles. The product is being launched as part of the exclusive licensing contract concluded in 2006 with Levi’s® and further extends the range of Levi’s® mobile phones.