Europe : O2 announced the launch of a special offer on the 8GB iPhone which can now be purchased for just £169 until 1 June 2008. The offer is available from tomorrow on all O2 iPhone tariffs and will create additional momentum for what has been O2’s fastest-selling device. The 16GB iPhone remains priced at £329.

Once purchased, customers will continue to be able to choose from one of O2’s three great value iPhone tariffs, starting at £35 per month. Each tariff includes unlimited data browsing and free access to The Cloud’s 7,500 Wi-Fi hotspots.

With the highest customer satisfaction of any device on O2 and unparalleled mobile Web access, the iPhone offers the best mobile experience in the market. Through introducing this special offer, O2 aims to expand the iPhone’s reach, bringing its benefits to an even greater number of customers.

The iPhone has also been hugely successful in attracting new high value customers to O2 who are also more likely to recommend O2 to their friends and family. 60% of iPhone customers are new to O2 while iPhone customers spend on average 30% more than other Pay Monthly customers. The special offer will make the iPhone an unbeatable proposition in the market, helping O2 to further gain market share.

The special offer is subject to stock availability.