US : Following the success of ITNs showbiz channel on YouTube, ITNs multimedia division, ITN On, is launching two exciting new channels on the platform called ITN Music News and ITN News.

ITN On is part of ITN, one of the worlds leading news and multimedia content companies. ITN On is the UKs leading supplier of news and other video entertainment content to broadband, mobile phone and radio platforms.

ITN On pioneered video news on mobile in Europe, launching with 3 in 2003 and was the first UK company to create made-for-mobile news and weather channels. ITN Ons key business partnersinclude, Vodafone, 3, Orange and T-Mobile as well asestablished online operators including Yahoo!, MSN, Telegraph Group, Bebo, YouTube and Virgin Media. ITN Ons radio division IRN supplies news to over 250 commercial radio stations throughout the UK with a combined daily audience of 24 million.

In line with ITN Ons pioneering attitude towards new platforms, both have been especially designed to meet the demands of the social media phenomenon.

ITN Music, the companys first music news service will delve deep into the world of sound and vision keeping music fans up to date on all the latest releases, festival and awards news. Using ITN Sources rich music footage archive, ITN On will produce a number of retrospective packages to mark big stories in the music starting with a summer festivals packages. View the channel now at youtube.com/itnmusic

ITN On is also producing a series of hot clips for a new ITN News service on YouTube. Hot Clips are 90 second video packages of the biggest stories of the day giving YouTube viewers access to high quality video news journalism in a way they want and understand. You can view the ITN News channel here www.youtube.com/itnnews

Nicholas Wheeler, Managing Director of ITN On said: ITN Ons showbiz channel has already proved very popular on YouTube and we regularly feature as a Top 10 partner. With such an appetite for professional video content on YouTube were excited to expand the breadth of our content with these two new services and delighted that YouTube see the value of such content on their platform.

Patrick Walker, Director of Partnerships for YouTube in EMEA added: YouTube is a great platform for news providers as it offers instantaneous and global distribution of content when timing is of the essence. ITN's first channel has been extremely successful reaching millions of users around the world, and we are delighted to see them launching two more channels on the site, bringing even more quality news content to the YouTube community."