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Highly Integrated Multimedia Entertainment Baseband IC to Capture Chinese 3G Market |
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19th
April , 2006 |
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Europe / China : Hantro announced the signing of a license agreement under which Spreadtrum Communications Inc. will integrate Hantros multi-format hardware technology into its SC8800 series 3G TD-SCDMA/GSM/GPRS baseband chip. Enabling ultra-high performance multimedia capability in single-chip handset designs, Hantros multi-format hardware codecs achieve video resolutions up to SDTV at 30fps and provide support for MPEG-4, H.263 and H.264 / AVC video formats as well as up to 16Mpix JPEG still images. Building on the successful partnership, in which Spreadtrum previously integrated Hantros 4550 and 5550 to their mass produced SC6800 series 2.5G GSM/GPRS baseband chip, this new agreement enables Spreadtrum to realise an extremely competitive and highly integrated multimedia entertainment baseband IC for the 3G TD-SCDMA market. The solution will provide handset manufacturers with the ideal platform for developing the devices needed for volume penetration of the 3G market in China. "Video applications will be a key feature in the 3G handset market and Hantros video IP in our TD-SCDMA chip, along with their application development platform, enables us to offer a very attractive solution to our customers. The SC8800 series fortifies our advantage in the 3G TD field" said Dr. Ping Wu, President and CEO of Spreadtrum Communications, Inc. "Hantro have proven themselves as a very reliable and low risk multimedia partner for us. Following the successful deployment of our SC6800 GSM/GPRS chip, which incorporates their IP, we are very confident in meeting the performance and delivery targets for our SC8800 series TD-SCDMA chip." "As the #1 provider
of baseband chips for TD-SCDMA Spreadtrum holds an exceptionally strong
position in the baseband IC design industry and we are proud to have
them as our customer" said Eero Kaikkonen, President and CEO
of Hantro. "For TD-SCDMA handsets, baseband chips with minimal
power consumption and high performance multimedia capability deliver
significant advantages in overall design complexity and BOM. Spreadtrums
SC8800 ticks every box and will undoubtedly play a key role in enabling
the uptake of 3G based multimedia services in China." If you would like our FREE daily 3G News delivered to your mailbox then please SUBSCRIBE ( click here ) Please ask your IT department to add the following domain http://www.3g.co.uk/ to their spamfilter as a good source so that your newsletter is not blocked in future. |
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