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Ericsson Launches Smallest HSDPA / EDGE Mobile Platforms
12th April , 2006

Europe : Ericsson Mobile Platforms has successfully started deliveries of the U350 and U360 platforms, the smallest and most powerful HSDPA/EDGE platforms released for true mass-market deployment.

"The U350 and U360 platforms are the smallest and most powerful 3.6 Mbps HSDPA solutions on the market today," says Jörgen Lantto, vice president and head of Strategic Product Management at Ericsson Mobile Platforms. "With our solution, handset manufacturers will be able to integrate HSDPA capabilities in mass-market mobile phones."

The U350 and U360 are designed to facilitate true mass-market HSDPA volumes with a strong focus on size, cost and performance. The U350 is a quad-band EDGE and single-band HSDPA platform, whereas the U360 adds triple-band HSDPA capabilities.

Ericsson's U350 and U360 platforms provide mobile handset manufacturers with a complete, verified system solution. The platforms offer a compact HSDPA solution with a range of high-performance multimedia features, such as QVGA display, 3D graphics and high-quality music capabilities.

Having sampled U350 and U360, Ericsson Mobile Platforms is now
delivering reference designs to customers.

Lantto says: "Handset manufacturers using our existing solutions will be able to reuse existing application software and will be able to quickly integrate the HSDPA-enabled platforms into phones. We expect the first commercial phones using these platforms to be launched in early 2007."