10 Million Camera Phones in 11 Months

Japan : NTT DoCoMo, Inc. announced today that it has sold more than 10 million camera phones since launching the first model, the SH251i, on June 1, 2002. The phones transmit photos via the i-shot™ photo messaging service available on DoCoMo's PDC network.

Inset is the i-shot™ compatible handset, the mova F504iS with dual cameras - see more here

DoCoMo's camera phone sales have been expanding in recent months as customers become more aware of the convenience and functionality of i-shot. They are especially popular among users between the ages of 20 and 30, who account for about 60% of total sales.

DoCoMo's i-shot service allows still images taken with the phone's built-in camera to be transmitted to virtually any device capable of receiving e-mail. DoCoMo has found that photos are viewed/transferred an average of 2.19 times.

The DoCoMo lineup currently offers 11 camera phones equipped for i-shot and offering a wide variety of related features, including the ability to edit photos as original screensavers using downloaded picture frames. DoCoMo will expand its lineup with recently announced models offering high-resolution cameras with up to 1.3 megapixels.

Breakdown of i-shot Mail
i-mode handsets: 73%
PCs/other devices: 27%
Sex
Men: 54%
Woman: 46%
User ages
Under 20: 10%
20s: 35%
30s: 23%
40s: 19%
From 50 13%

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NTT DoCoMo, Inc. announced today that it has sold more than 10 million camera phones since launching the first model, the SH251i, on June 1, 2002. The phones transmit photos via the i-shot™ photo messaging service available on DoCoMo's PDC network.

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