O2 Provide MMS Wireless Connectivity

O2 announced multimedia messaging (MMS) interconnect with Vodafone in the UK. Similar agreements were announced with Orange and T-Mobile in January 2003 which means that with immediate effect, O2 customers can send and receive full multimedia messages (incorporating pictures, sound and text) to any user on any other UK mobile phone network.

Sending an MMS will now be as easy and intuitive as sending a text. Furthermore, from April 1st 2003, O2 customers can get half price media messages.

In Germany, O2 was the first operator to offer customers MMS interconnect across all networks. In the Netherlands, O2 has already has MMS interconnect with Vodafone. Talks with other operators in Ireland and the Netherlands are well underway.

Dave McGlade CEO O2 UK said: "Enabling customers to send and receive media messages across the different networks is one of the most critical steps towards widespread media messaging adoption. As with texting, the secret to widespread take-up is making the service simple and intuitive to use and ensuring a critical mass of enabled handsets".

O2 announced media messaging in October 2002, and research conducted on behalf of O2 UK highlights that 74% of O2 media messaging users are likely to recommend MMS to others, and 63% have already done so. Separate research indicates that the O2 media messaging value added services, available via the O2 portal, are the easiest to use and most comprehensive. This service enables customers to send pictures to a personal web space using a short code, edit and store their pictures in an online photo album, and create unique images and cartoons.

O2 media messaging offers roaming in 24 countries including Ireland, Germany, Netherlands, France, Italy, Spain and Hong Kong.

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