Qualcomm's BREW Adaptive Wireless News Browser

AdaptiveInfo today announced that its Adaptive News Browser for QUALCOMM’s Binary Runtime Environment for Wireless™ (BREW™) platform has received the TRUE BREW™ designation from the National Software Testing Laboratories (NSTL). The Adaptive News Browser provides wireless access to personalized news content on BREW-enabled handsets.

The Adaptive News Browser communicates with AdaptiveInfo’s Adaptive Information Server to provide state-of-the-art browser functionality, such as adaptive content personalization, news search and off-peak download capabilities. Consumers can interactively browse the latest content at any time or configure the application to download new content at a fixed time every day. Downloaded content can then be browsed at any time without any additional wireless charges or delay. The application provides value to consumers by allowing them to use off-peak minutes to download content.

“QUALCOMM’s BREW platform offers several advances over earlier wireless platforms, providing our development team with an easy-to-use solution that allowed us to quickly and efficiently develop our news browser,” says Michael Pazzani, AdaptiveInfo’s CEO. “The combination of our adaptive browser and BREW-based services will allow consumers to automatically launch the application during off-peak times to download content and save money.”

AdaptiveInfo has partnered with the San Diego Union Tribune to deliver the latest news, weather and traffic conditions from the SignOnSanDiego service to BREW phones. In addition, information about local restaurants, nightlife, attractions and events is available. "QUALCOMM is both an international high-tech innovator and a premier San Diego company. We're proud to be a partner with AdaptiveInfo on QUALCOMM’s BREW in the San Diego market," said Chris Jennewein, director of Internet operations for the Union-Tribune.

AdaptiveInfo and Nando Media have partnered on a BREW application to deliver complete coverage of breaking U.S., world, business, sports, technology, politics, science, health, opinion and entertainment news from the Nando Times. AdaptiveInfo and Nando Media have also partnered to provide wireless access to Nando Media’s “SportServer” content, which includes coverage of a variety of professional and college sports, including football, basketball, baseball, hockey, tennis, golf, auto racing, horse racing, boxing, U.S. and international soccer, as well as rugby. “The partnership with AdaptiveInfo is an exciting opportunity for Nando Media as it allows us to further our commitment to deliver quality and timely news content on multiple platforms,” said James Green, president and publisher of Nando Media.

AdaptiveInfo has partnered with VentureWire to deliver BREW-enabled versions of the daily premium news services VentureWire Professional and VentureWire Lifescience. "We're quite pleased to be able to continue to work with AdaptiveInfo, and to make these services available to additional, important markets," said Brian O'Connell, Publisher of VentureWire.

“The Adaptive News Browser is a great tool for delivering personalized content into the hands of consumers,” said Jan Lezny, senior director of developer relations, QUALCOMM Internet Services. “Consumers will be able to access timely, relevant content, such as news, sports and traffic reports – when they need it and where they need it -- with their BREW-enabled handsets.”

The Adaptive News Browser for BREW receives content from AdaptiveInfo’s Adaptive Information Server. The Adaptive Information Server acts as an intelligent agent for the consumer to determine which content to download each day. This patent-pending adaptive personalization technology automatically and effortlessly learns users’ interests as they interact with their mobile devices. As the user reads some articles and skips others, the server learns about the user, and articles that match his or her interests are downloaded each day. The personalized delivery of content occurs without the content provider adding extra category tags to content, and without requiring the mobile user to fill out any forms. The Adaptive Information Server converts content from a Web site or database to the proper format for any wireless device, including a compact format for fast delivery to the Adaptive News Browser for BREW

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AdaptiveInfo today announced that its Adaptive News Browser for QUALCOMM’s Binary Runtime Environment for Wireless™ (BREW™) platform

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