Samsung have announced a new partnership with the X-Factor which means that their devices will feature in the UK version of the reality show X-Factor.
The new sponsorship package means that Samsung's devices will feature in the judge's house section of the X-Factor, which will be shown on ITV this Saturday. Contestants who make it further in the competition will then receive a Samsung Galaxy Note 2 and Samsung Galaxy Tab 2.
In addition to the product placement Samsung have announced that a new dedicated X-Factor application is being released for the Samsung Galaxy Note 2. We don't have any more details about the new application at this time , but we presume it'll offer exclusive content.
Product placements look set to feature heavily in TV in the upcoming months and we'll have to get used to it. One of the reasons for the growth of placement over regular adverts is many people now skip adverts on their Freeview or Sky+ boxes, so we've only got ourselves to blame.
By Simon Thomas on 28th September, 2012