Orange and Nokia have announced that they will be joining forces to integrate Orange content into the Ovi Store.

The end result of the arrangement will mean that Orange customers will have simpler access to all the relevant applications for their mobile. The Ovi Store with Orange will be launching in the UK at the start of 2011.

Orange and Nokia are also working together in order to create a single sign-on, This will enable Orange customers to be billed to their Orange account for items bought from the Ovi Store.

Paul Francois Fournier , Executive Vice President of Internet Services at Orange commented ""Orange is always striving to create a great mobile multimedia experience for customers. To be successful, access to content must be simple, seamless and secure. That is why we are extending our partnership with Nokia, combining innovation to create an intelligent platform that brings an enhanced experience to our customers. By joining the best of both worlds and creating this new service, we believe Orange and Nokia together will bring significant benefits to both our customers and developers,".

Its a very nice idea from both parties and will make the user-experience much better for Orange customers with Nokia mobiles.