Apeera
announces a new solution for mobile network operators which enables
mobile phone users to share applications such as mobile games, pictures,
cartoons or personal
files with their friends and colleagues via their handset. Apeera's
application management system provides an innovative way for operators
to
manage, distribute and offer applications on remote devices.
With person-to-person communication
providing the greatest volume of traffic
via a mobile handset, operators are seeking additional services to exploit
the new features and technologies incorporated in new mobile devices.
With Apeera's solution, applications
and files are stored on a personal
repository, managed and hosted by the operator, where the user can manage
their files either through an interface on their handset or via an internet
portal. Removing the need to store these files on the handset provides
an
infinite storage 'cabinet' that is personal to each individual user.
Bruno Suard, chief
executive officer of Apeera, commented, "Mobile users are
notoriously fickle and operators have been struggling to find ways of
attracting new customers and retaining existing ones. As such, being
able to
differentiate their offering with innovative new services, while at
the same
time increasing revenue opportunities, is key to their future success,
and
this is exactly what Apeera is proposing with our Managed Peer-to-Peer
Sharing solution."
The Apeera solution
can be applied to a variety of services in existence in
the mobile marketplace. Applications such as mobile games and files
such as
picture libraries and ringtones can be distributed from user to user
at the
push of a button. Operators can apply a variety of revenue models to
the
sharing of these files, mainly through the increase in traffic through
the
network and the increase in services being utilised.
The Apeera solution
provides a tool for operators to reduce the entry
barriers for new applications and facilitate the acceptance and usage
of new
services. By enabling managed peer-to-peer sharing of files and
applications, mobile users will be able to share applications and files
with
other users on the same network. The operator retains full visibility
of
distribution and file sharing between users, enabling them to charge
effectively for the transaction.
Suard continues,
"Operators are not necessarily looking for the killer
application, instead, they are searching for the killer revenue model."
