Premium Wireless Content Company Secure Investment Capital

Red Message announced that the company has secured €2 million (SKK18 million) in new investment capital as part of a multi-step strategy centered on paid wireless content. With a number of the steps in the strategy already completed, the new funding will be used to finalize product enhancements and enable rapid execution of a “packaged approach” that makes it far easier for owners of premium content to establish complete distribution solutions with mobileoperators and ISPs.

Picture shows Morten Steen-Jørgensen quoted below.

The strategy is a result of the experience that Red Message has gained enabling premium content for organizations such as CNN, Wimbledon, World Rally Championship (ISC), and Shell/Ferrari F1. With CNN, Red Message enables the service where CNN subscribers can sign up to receive breaking news on a mobile phone.

“We strongly believe that demand for content from familiar sources is a
key driver in the wireless arena,” said Morten Steen-Jørgensen, Chief
Executive Officer at Red Message. “Our new Wireless Content Solution,
based on our well-proven technology platform, now makes it possible for
content companies to bypass any difficulties and become enabled in just
a few weeks.”

As part of the new strategy, Red Message is now assembling a
comprehensive catalog of premium content feeds from among a range of
premium content suppliers. Simultaneously Red Message is completing
enhancements to its platform to meet specific needs of premium content
owners. The result will make it easier, faster, and far more cost
effective for content companies and operators to team up and offer paid
content to wireless subscribers.

“As the habits and needs of wireless users evolve, it is vital that the
wireless capabilities of content providers also evolve," said Mitch
Lazar, VP Wireless & Emerging Technology, AOL & Turner Broadcasting.
“The subscriber services of premium content providers are enhanced by
suppliers like Red Message who can provide strategies for value-added
solutions that meet ever-growing mobile needs.”

Click Here For Full Details On Line

Under the new strategy, the Red Message technology platform has been
enhanced to combine a subscriber interface, wireless content management,
support for multiple billing scenarios, and operator-independent distribution. This end-to-end range of functionality now permits content owners and operators to implement outsourced turnkey solutions instead of piecemeal installations based on multiple suppliers and in-house development efforts.

The funding was provided by a number of international investors,
including: Transconnect (Germany), European Equity Partners (UK),
Innovationskapital (Sweden), Pythagoras (Belgium), and Venture112
(Denmark).