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Dorm Mobiles and Wireless Gadgets
13th September 2002

LG Mobile Phones is participating in ThunderDorm 2002 "The Ultimate Campus Technology Tour" throughout the United States. Beginning September 12th and running through November 15th 2002, LG's latest handsets -- model numbers 1010, 4NE1, 5350, VX10, VX2000 and VX9000 will all be showcased for college students across the country. The handsets will be prominently featured in ThunderDorm's "Ultimate Dorm Room," raffled off in sweepstakes and shown in other activities designed to celebrate the convergence of technology and college life.

Picture shows LX5350 - Fully loaded with the perfect combination of luxury and utility, the new PCS Phone by LG model 5350 is ready to go wherever life takes you.

"LG is an innovative company always bringing consumers the best that technology has to offer," said Michele Thenegal, director of marketing at LG Mobile Phones. "Since college students are one of the most tech-savvy demographics, the `Ultimate Campus Technology Tour' is an excellent opportunity to gain exposure within this group, to further the success and overall popularity of our products."

ThunderDorm Campus Technology Tour is a 330 Youth (An Alloy Company) event that focuses on promoting today's most popular electronic products and gadgets. In a recent poll, 90% of students rated mobile phones as number one on their list for consumer electronics. Other ThunderDorm activities include the BuzzNet Audio Pavillion, live DJ, sponsored activity tents and interactive product demonstrations. Last year, college students spent $500 million dollars on consumer electronics and this number is expected to grow exponentially in years ahead.

The handsets that LG Mobile Phones will be showcasing at the event are:

-- 1010 -- Slim and compact handset featuring LG's signature LCD and available in silver, violet and blue
-- 4NE1 -- Stylish, dual-band flip-phone with attachable necklace and changeable faceplates
-- 5350 -- Features a full color screen, instant messaging and video games
-- VX10 -- Pocket-size device offering advanced applications, BREW, SMS and a large display
-- VX2000 -- A compact bar-shaped handset with changeable faceplates and GPS capabilities
-- VX9000 -- Phone and handheld computer in one, available to sync with ACT, Outlook and Lotus Notes

The ThunderDorm Experience is a promotional tour celebrating the latest technology available to accommodate the college lifestyle. In addition to showcasing these six LG cutting-edge new mobile phones, LG has also donated handsets for giveaways to be used in raffles. College students nationwide will be able to experience all the latest and greatest mobile phones from LG.
The tour begins in the fall and will include visits to 23 college campuses nationwide, as well as the College Fest in Boston. The tour will kick off on September 12th at the University of Connecticut.
For more information about Thunder Dorm College Tour 2002 including a complete schedule, please visit http://www.ThunderDorm.com.
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