Ericsson
signs a framework agreement with Orange Group for the supply of MMS
and secures first MMS contract with Orange France
Ericsson's
strong position in MMS (Multimedia Messaging) has been further enhanced
by being selected as supplier of MMS technology to Orange SA and its
22 member companies, and by signing its first MMS
contract with Orange France. The
framework agreement signed with Orange reinforces Ericsson's
involvement in the development of new applications by Orange and further
demonstrates its appreciation of Ericsson's MMS solutions.
Today,
the deal with Orange France - number one mobile operator in
France - represents the first concrete result of this frame
agreement. According to this contract, Ericsson will provide the MMS
platform and related systems. It will also provide the services for
integration to the Orange network, for example, interfaces to
existing services such as WAP, SMS, and e-mail, as well as the
services for implementation and support.
MMS
offers an increase in messaging capabilities by enabling color
pictures, photographs, animations and audio clips to be sent along
with text on GSM/GPRS/UMTS networks. MMS will become a key Mobile
Internet service and will induce a significant increase of the
traffic, thus making it possible for mobile operators and services
providers to diversify their revenue streams by further building on
the undisputed success of SMS.
Ericsson
is a forerunner in MMS. Ericsson has supplied more than 80
test systems worldwide, and has already secured over 30 orders to
supply commercial MMS systems
"This
agreement demonstrates the trust shown in our solutions by
another major mobile operators in the world. We are pleased to be in
a position to contribute with Orange Group to the success of MMS and
Mobile Internet." "Moreover, the contract with Orange France
reinforces Ericsson's position on the French market," says Guy
Roussel, President of the Global Customer Unit France Telecom Group,
Ericsson.
"Advanced
messaging is an integral part of the Orange strategy. Our
customers will now be able to send and receive picture messages,
combining image, color and sound. Ericsson's technology will be a key
asset for the provision of these services to our customers," adds
Benoit Eymard, Chief Technical Officer, Orange France.
