Europe
: Orange and Argogroup have launched the world’s first real-time
online testing programme for mobile application developers.
Available
to its worldwide developer network immediately, Orange is using Monitor
Master, Argogroup’s award-winning testing technology, to radically
speed up software certification times and halt mounting costs to developers.
These new services will cover the testing and verification of new
J2ME, WAP, MMS, ring tones and wallpaper applications ensuring faster
time to market of cutting edge mobile applications for Orange’s
52 million subscribers world-wide.
Manual
testing for certification of new applications is a slow process and
can take up to six weeks for new Java applications to be approved
or declined. With each submission costing in the region of £500,
the financial overhead to developers seeking operators’ official
recognition can be very prohibitive. According to a research note
released by Gartner earlier this year*, testing mobile applications
is becoming more complex because there is a lot to test.
The mobile
architectures need to be complex to support the large number of handsets
that are on the market and this drives the need for even "portable"
languages like Java or protocols like WAP to be tested on each device
type. The new interactive, web-based solution will now allow registered
developers to visit the Orange Group website, upload their software
and select which Orange device(s) they would like their application
tested against. As opposed to the six weeks manual response time,
they will now receive the results immediately.
“Orange
is one of the most innovative mobile operators we have worked with,”
said Paul Nerger, VP Marketing and Business Development, Argogroup.
“It understands the intricacies of the mobile content value
chain and is aggressively launching powerful and affective tools to
empower developers to build really useful and well-executed applications.
No other mobile operator has taken such a bold step by making these
kind of tools free to help the developer.”
Commenting
on the new developer tools, Steve Glagow, Director of Orange Partner,
said, “Getting fun new applications up and running properly
in less time is central to Orange’s drive to be the number one
mobile data service network in the world. We want to more than double
our revenues from mobile data services over the next three years and
this initiative is an important building block. It will dramatically
cut the cost and time for third parties developers who want us to
sell their apps and services on our portal. That’s great for
our customers who are just beginning to experience the delights of
mobile data. And it will be critical for Orange as we move into a
3G world.”
Mobile
application developers can register for free at http://developers.orange.com