Windows Phone isn’t close to having the same sort of market share as Android or even iOS, but in Europe its popularity is growing.
Kantar Worldpanel has released new data detailing the market share of each smartphone OS in the three months to August 2013 and the results are promising for Windows Phone. Windows Phone has a combined 9.2% market share across Great Britain, Germany, France, Italy and Spain. That’s up from 5.2% this time last year.
In Germany it’s at 8.8%, up from just 3.8% this time last year. That puts it in spitting distance of iOS, which has 9.5% of the German smartphone market share. Windows Phone is even up to double digit figures in Great Britain, with 12% of the market share, compared to 4.5% this time last year and a 10.8% market share in France compared to 5.6% last year.
It’s not all good news, as Windows Phone is struggling to make much of a dent in Spain, where it has a 2.2% market share or even its home country of the US, were it has just 3.0% of the market, though it’s still slowly growing in both of those regions. In Japan it has a tiny 0.8% of the market and in China it’s actually down from 4.7% last year to 2.1% this year.
Still, it’s good news on the whole for Microsoft’s mobile OS as its market share is growing in almost every region and it’s got its highest ever sales share across the five major European markets.
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iOS and Android are still both going strong globally, Android’s in the dominant position overall with a 70.1% market share across the five key European markets (Great Britain, France, Germany, Spain and Italy) though its growth seems to be slowing.
iOS has a 16.1% market share across the same regions and while Android and iOS are neck and neck in Japan, with 48.6 and 47.4% of the market respectively, Kantar predicts that iOS will pull ahead as the iPhone range is for the first time available on Japan’s largest mobile carrier.
BlackBerry is struggling more than ever, with its market share dropping in every single one of the regions that Kantar Worldpanel looked at. It has just a 2.4% market share in the five key European markets and just a 1.8% market share in the US.
By Kevin Thomas on 08th October, 2013