Is the iPhone 5C's comparatively high-price putting off consumers?
Theoretically, the iPhone 5C gives consumers what they've always wanted: a more affordable alternative to Apple's flagship iPhone. However, now that the iPhone 5C has arrived, consumers don't seem to be all that interested in the smartphone.
At least that's what new reports suggest with Chinese sources (inside Apple's supply chain) claiming that production of Apple's iPhone 5C has been halved to just 150,000 units a day. Production has purportedly been cut in response to lower-than-expected sales of the smartphone.
All of the major UK operators still have stock of the iPhone 5C, while the fingerprint-touting iPhone 5S is sold out across the board. Suggesting that either the former is failing to sell, or that the latter is selling better than expected.
We're inclined to say that iPhone 5C sales have been disappointing, due to its higher than expected price-point: it's only £80 cheaper than the iPhone 5S, and its specification is inferior in almost every-way. You can read more about the differences between the iPhone 5C and iPhone 5S here.
The UK's major operators have also failed to offer significantly cheaper deals for Apple's iPhone 5C: they've either reduced the upfront cost slightly, or taken a couple of pounds off the monthly fee. It's a real shame because the iPhone 5C deserves to be enjoyed - it's still a great smartphone, and its colourful design should appeal to a whole new crowd.
We can't help feeling that if Apple lowered the price of the iPhone 5C to around £400 they'd sell bucket loads of the smartphone. Operators in the US have already begun cutting the price of the smartphone, and hopefully the UK operators will follow suit.
If the price cuts fail to stoke up demand then the iPhone 5C could become the least successful iPhone launch in Apple's history, and be the first and last 'affordable' iPhone model.
You might also be interested in: Checking our recent feature looking at the best 4G phones available to buy right now.
By Simon Thomas on 15th October, 2013