Apple's iPhone 5 and iPad 4 Are No Longer Available, But Why?
The unveiling of the iPad Air and iPad mini with Retina display earlier this week completed Apple's range of next-gen mobile devices. They launched the iPhone 5S earlier in the year, alongside the (ever-so-slightly) more affordable iPhone 5C.
Unfortunately, the launch of the new devices has meant the end for the iPhone 5 and the Apple iPad 4 - which have both now been discontinued. Those looking to purchase a full-sized iPad or an iPhone can now only choose between Apple's next-gen devices, or the 2 year-old iPad 2 and the aging iPhone 4S.
We can understand Apple's decision to cut production of the iPhone 5, as it would have been priced very similarly to Apple's iPhone 5C. Continuing to sell the iPhone 5 would therefore have made the plastic, similarly specced, colourful iPhone 5C a less appealing proposition.
In light of this: the decision to keep selling the iPhone 4S seems sensible - it can be updated to iOS 7, has a Retina display and offers a lower cost option to those wanting to buy an iPhone. It's over £110 cheaper than the iPhone 5C and £200 less than the lowest-price iPhone 5S and that's pretty good value in our books.
However, we're finding it harder to understand the decision to continue to cease production of the iPad 4 and continue selling the non-Retina iPad 2.
A quick look over at Apple's store tells us that the iPad 2 costs £329, that's just £70 less than the equivalent iPad Air. The difference between the tablets is vast: the iPad 2 doesn't have a Retina display, it's much slower, and is a much bulkier and heavier device.
We can't help wondering whether it would be fairer to consumers if Apple continued offering the iPad 4 at a reduced price.. It's almost like they are doing all they can to encourage buyers to choose the new iPad Air - by deciding not to reduce the price of the iPad 2.
Others would argue that the problem only exists because the iPad Air offers such great value. Either way, we can't see many people choosing to buy the vastly inferior iPad 2 to save just £70. Although, it's still possible Apple will drop the price of the iPad 2 - possibly even in time for Christmas.
By Simon Thomas on 24th October, 2013