Europe Sweden : JumpTap has been selected by 3 Sweden as their strategic partner for mobile advertising. The announcement was made at the Operator United Partnership for Mobile Marketing event which uniquely brought together leaders of the GSMA Mobile Advertising program, media agencies and major Swedish operators including Nicholas Högberg, Vice President 3 Sweden.

Inset shows how an advertisement could appear on a mobile phone screen.

JumpTap will be the exclusive third party provider of mobile advertising on Planet 3, 3 Sweden's mobile portal as well as providing turnkey services for ad sales and campaign management. The partnership demonstrates JumpTap's increasing value proposition for carriers around the globe as they seek to leverage their assets to provide relevant and effective mobile advertising.

"This alliance with 3 Sweden is a great example of how JumpTap is uniquely positioned to help operators offer advertisers the best way to connect and engage with mobile consumers," commented Mike Kent, vice president and general manager of JumpTap Europe. "Our rising number of operator partnerships allows us to deliver the most tailored and advanced packages in the industry."

"3 Sweden has been a pioneer in mobile marketing, working successfully with big brands including Nike, SF and Seven Eleven to attract the attention of the youth demographic," said Nicholas Högberg, Vice President 3 Sweden. "The partnership with JumpTap allows us to greatly advance this trend and strengthen our efforts through the most innovative technology while working with world class experienced teams that have been helping to forge the entire mobile advertising industry."

Benefits for Advertisers

-- Access to the largest premium mobile ad inventory in Sweden.

-- Ability to target their audience with the most relevant and personalized ads through the broadest array of formats.

-- Opportunity to develop integrated mobile advertising solutions that better engage their audience and both measure and optimize ROI.