ASIA Hong Kong : MyClick Media further demonstrates its revolutionary mobile marketing technology and application at the opening ceremony of the latest TD-SCDMA Application Development Centre in Beijing.

Leveraging its close relationship with Datang Mobile, MyClick will soon bring China's 3G mobile advertising market to a new era. TD-SCDMA Industry Alliance (TDIA) of China foresees substantial growth in usage of TD-SCDMA (time division-synchronous CDMA) standard in China with a penetration rate expected to hit a minimum of 14% in 2008.

Inset shows Mr. LU Wu, Vice President of Datang Mobile (Left) and Mr. CHENG Hong, Vice President of MyClick (Right) during the opening of the Development Centre in Beijing

As one of the first few partners of Datang Mobile, MyClick allows all advertisers and end-users in China to fully utilize this state-of-the-art technology to achieve maximum marketing effect in the near future. Figures released by the MII (Ministry of Information Industry) showed that by the end of August 2007, mobile phone users in China had crossed 515,000,000 at an average increase of 6,800,000 per month.

The Ministry maintained that China's production of mobile phones from January to August totaled 347,600,000, a 28% rise from the corresponding period in 2006. Constant demand for cell phones seen in 2006 in the rural areas of the country also boosted handset production in China dramatically.

Out of the projected 140,000,000 handset sales in China in 2008, approximately 20-50 million will support China's proprietary 3G standard, representing a penetration of 14-35%. The business potential generated by TD-SCDMA is substantial. About 18,000 base stations for TD-SCDMA in the eight major cities are already planning to broadcast for the 2008 Beijing Olympic Games, which will contribute to an explosive growth for the TD-SCDMA's development in China. Moreover, there will also be 60,000,000 new mobile subscribers in China by 2008.

According to Mr. Cheng Hong, Vice President of MyClick, "We have been working together with Datang Mobile for a long time and we believe our close partnership will contribute to a truly win-win situation for both parties. Riding on our innovative solutions and commitment to the mobile phone market, MyClick will bring surprises to the market from time to time."