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| MobiTV for 3G Operator 3 UK |
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| 26th
October , 2005 |
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Through its deal with MobiTV, 3 is now offering customers a portal providing access to a suite of new channels, namely: CNN; ITN; Kiss; Cartoon Network; Shorts TV; Extreme Sports; and Bravo. The channels, which are showing live and near-live TV, are available for a subscription of GBP5 a month*. The 'always available' MobiTV channels will complement 3's current popular TV service, which offers a range of formats and programming, from preview and highlights packages for primetime shows such as 'Lost' and ' The X Factor', to news round-ups and special dial-in access to live events. Ray DeRenzo, VP New Business Development, MobiTV, commented: "We are extremely excited to be announcing our relationship with 3 and to further cement our position as the leading provider of MobiTV services in the UK. We are very proud of the role we are playing in moulding the landscape for mobile television in the UK and look forward to further enhancing the range of channels we can offer our operator partners. Conversely, we also boast an increasing number of operator partners through whom our content partners can realise their multimedia aspirations." Gareth Jones, 3's COO, comments: "Mobile TV isn't about replacing or replicating the at-home TV experience. It's about finding a unique crossover between TV and mobile to make the whole experience richer. It's more like 'TV+' - what you want to watch, when you want to watch it, in a package that fits the time you have. 3 has the largest mobile TV audience in the UK and MobiTV is a great addition to our TV offering." MobiTV has created a virtual media network in the UK, linking broadcasters with the network operator community. The pioneering service creates significant revenue streams for operators, an exciting new distribution outlet for TV channels and has sparked a new industry of made-for-mobile TV production. Ensuring the best in customer choice, MobiTV offers a selection of channel suite offerings, highlighting the scalability of the MobiTV product, as well as the scope and flexibility it provides operator partners in assembling channel line-ups tailored to defined demographic groups. The company recently announced that it has been awarded an Emmy Award by the Academy for Television Arts and Sciences. The award represents the first time a wireless application has won such a high profile entertainment award and it is symbolic of how the broadcasting and network operator communities are closely partnering to offer new services to consumers. * The MobiTV service is now live on the 3 network - across all handset models - and customers can find out more by visiting the 3 website or visiting their local 3 retailer. About MobiTV MobiTV is the first global multimedia and technology company providing live mobile television services to the network operator community. A pioneer in defining the roll-out of mobile television in the US, MobiTV established live mobile TV in the UK in providing the technology and content infrastructure to Orange for the launch of Orange TV in the summer of 2005. This was the first commercial application of live mobile television in the UK and the agreement with 3 demonstrates MobiTV's unrivalled experience in providing a complete mobile TV service to the network operator community. It also clearly shows the value that the company offers its content partners in helping them implement multimedia channel strategies. |
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Europe
: MobiTV, the world's first global television network and technology
company providing live television on mobile phones, is delighted to
announce that it has signed an agreement with mobile media company
3 providing its customers with MobiTV, a suite of seven channels available
'live' across the 3 network.