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3G Video Services Platform Win

15th November , 2004

ASIA : RADVISION announced that its Video Services Platform for 3G Video Telephony and Real-Time Video Streaming has been chosen by Partner Communications Company Ltd. operating the orange™ network in Israel as a core part of their new advanced 3G video services trial. The RADVISION platform provides key video calling and video streaming services between the 3G world and IP-based video devices and multimedia content servers.

Partner selected over a thousand consumers and corporate customers throughout Israel to take part in the trial. The trial users were selected based on their current voice and data usage, which provided a strong indication that they will be able to experience the full effects of 3G in their normal daily usage of mobile services. Those taking part in the trial were provided with a 3G video handset and also given free usage of 3G services such as local video calls and video streaming for the duration of the trial. Partner plans to end its trials and move to full deployment of video-based 3G mobile services, based on the RADVISION platform, later this year.

”3G broadband mobile services have a powerful advantage over earlier mobile networks in their delivery of broadband services over IP and multimedia streaming and communications using the 3G-324M protocol,” said Boaz Raviv, General Manager of RADVISION’s Service Provider Business Unit. “Partner’s pioneering role in trialing advanced 3G services including both video calling and real-time video streaming, is certainly a milestone on the path to achieving critical mass in global 3G users and will show other carriers the way to roll out profitable multimedia services.”

“As the country’s leading GSM operator with a customer base of over two million subscribers, representing 32% of the Israeli cellular market, we have been focused on delivering advanced services that make our customers’ lives better by leveraging the power of broadband mobile networks,” said Alon Berman, VP Technologies of Partner. “We are excited about this trial and we expect RADVISION’s platform to play a key role in our plans to deploy and offer a host of exciting mobile communication and entertainment services to our subscriber base including video calling and streaming.”

RADVISION offers an advanced services platform that enables service providers to offer point-to-point and multipoint real-time video-based services such as video calling and video streaming to their 3G customers. These new video-based services, which complement traditional voice and data services already offered by service providers, can grow the carrier’s revenues both through increasing network usage as well as transforming the 3G network into a conduit through which to offer existing billable media content such as movies or television stations to the broadband mobile subscriber.

Sample services that can be delivered off the platform include:

25AA Video mail, video messaging

25AA Multimedia content streaming (television, movies, etc.)

25AA Video call centers

25AA Remote surveillance and reporting

25AA Live entertainment and communications services

25AA Video telephony and conferencing

The RADVISION platform supports the 3G-324M specifications from both the 3rd Generation Partnership Project (3GPP) for WCDMA and 3GPP2 for CDMA2000. These partnership bodies bring together a number of telecommunications standards groups to define a set of globally applicable technical specifications for 3G systems.

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