James Bond on your mobile - in wireless colour, pictures and sound

James Bond will once again be hitting Swedish screens in the 20th James Bond film, "Die Another Day". But for Vodafone Sweden's customers, the Bond experience goes beyond the cinema. Vodafone Sweden's new consumer concept, Vodafone live!, will enable them to access a host of Bond-related material - such as colour pictures, screen-savers, ring tones and news - via their mobile phones.

Vodafone Sweden has signed a two-year sponsorship agreement that gives
it exclusive rights to all mobile content connected with the film "Die
Another Day", as well as the other 19 Bond films produced since 1962.

"Ever since the first James Bond movie, these films have offered cinema-
goers top-quality experiences that make maximal use of all the
possibilities opened up by cinema as a medium. In much the same way, our
new concept, Vodafone live!, makes use of all the possibilities -
colour, pictures and sound - offered by modern mobile communications,
and this makes our collaboration very stimulating," says Göran
Mannerstråle, Director of Consumer Affairs at Vodafone Sweden.

Bond enthusiasts will now be able to download screen-savers featuring
Bond girls such as Ursula Andress and Isabella Scorupco, or Bond actors
such as Sean Connery and Pierce Brosnan. They will also be able to equip
their mobile phones with Bond motifs, such as polyphonic ring tones, or
look for stills from the various movies with which to decorate their
mobile phones or to send as MMS.

Vodafone live!, which is scheduled for launch by Vodafone Sweden before
Christmas, will make your mobile phone simpler and more fun to use. It
offers the very latest mobile communication services in colour, sound
and pictures, and the package includes the market's newest camera
phones. The concept is sold as part of a package where mobile phones and
all other services are ready to use directly on purchase.