The Sony Xperia T is Sony's new flagship Android smartphone which is already available to buy in the UK. The mobile already features in the new Bond film Skyfall, but that isn't enough for Sony who've now launched an amazing new competition.
The new competition, called Xperia Face-Off, enables users to win prizes by controlling Xperia T remote control cars. Yes, you read that right Sony have combined with their Xperia T smartphones with remote control cars.
The Japanese tech-giant have also built a customised track in Shoreditch which users can drive around in order to win prizes . The Xperia T cars can be controlled by visiting the event itself or over Facebook.
The aim is to drive over Xperia Handsets in the arena which will then transfer your Facebook photo onto the track usingSony's One-Touch NFC feature. The more times you get your photo on the track the more points you get and the people who end top of the leader-boards will win prizes.
Prizes include a trip to Vegas, a NASCAR driving experience day, Sony Playstation 3's and Xperia T smartphones. Those wanting to take part in the Xperia Face-Off should visit Sony's Facebook page by clicking here.
The video, posted above, gives you more of an idea how it works and it sure looks fun. This is a very novel way to promote your smartphone and it's features and 3G would like to congratulate Sony on being so innovative !