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Smartphone Sales Grow As Global Mobile Sales Contract !

By Simon Thomas on 20th November 2012

Gartner have released their latest report outlining the state of the mobile market which showed that global mobile sales have continued to decrease , but smartphones have increased yet again.


In the third quarter of 2012 overall mobile sales worldwide were 428 million , which is a decline of 3.1 per cent based on the same period last year. This is the third quarter in a row that mobile sales have decreased year-on-year , but the sales improved in both mature and emerging markets which is a good sign for the future.


Samsung sold the most mobiles worldwide in the third quarter selling almost 100 million devices , while Nokia came in second place (82 million units) thanks to higher than expected sales of their Asha range . Apple came in 3rd place selling 23 million mobiles worldwide with ZTE coming in an impressive fourth place with sales of just over 16 million.


Smartphones continue to account for more and more of the global mobile market with their share rising to 39.6 per cent. Smartphone sales in the quarter reached 169.2 million , which is an increase of 46.9 per cent based on the same period last year.


Samsung and Apple dominated the smartphone market with a combined market share of 46.5 per cent. RIM came in third place thanks to their Blackberry smartphones just pipping HTC who came in fourth , while Nokia dropped from third place down to seventh.


Android continues to be the dominant operating system on smartphones with its share growing 19.9 per cent compared to a year ago. This gave Android a massive 72,4 per cent share of smartphone sales in the 3rd quarter of 2012.


As you'd expect Apple's iOS platform took second place with a 13.9 per cent market share , which is down from 15 per cent a year earlier. However, a lot of this reduction is likely to be due to people waiting for the launch of the iPhone 5 and iPad Mini.


The only other platform that grew in the period was the Windows Phone platform which saw its market share grow from 1.4 per cent to 2.5 in the quarter. RIM's slide continued as their Blackberry operating system only accounted for 5.3 per cent of the market compared to 11 per cent a year earlier , while the discontinued Symbian operating system saw a massive reduction in market share.


We're pretty intrigued to see how the smartphone and mobile markets will develop over the Christmas period. 3G expect Apple to perform amazingly well and Samsung to maintain their steady progress, but how will the Google's Nexus 4 and Windows Phone 8 platform perform ?



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