One of the main reasons for Apple's continuing success is the amazing loyalty there customer exhibit once they own their first Apple device. However, we've now got the first signs that some iPhone owners might be considering a switch to another manufacturer.
New research, conducted by Strategy Analytics, showed that the percentage of iPhone owners planning to buy their next mobile from Apple has dropped for the first time since the iPhone launched in 2007.
In Europe the percentage dropped to 75 per cent compared to 88 per cent in 2011. The reduction is less severe in the US with the figure falling from 93 per cent down to 88 per cent. However, this is the first ever reduction so both are significant changes.
3G wonders whether this could signal the start of Apple's demise ? Also we are wondering what could have caused the change ?
Are consumers disappointed by the lack of innovation present in the two most recent iPhones. Or are users annoyed at Apple's new "Lightning Dock" connector (pictured above) , which requires them to purchase a new adapter in order to use their old docks and accessories with Apple's new devices.
One thing that's certain is that Apple are now facing a lot more competition thanks to the rise of Samsung and its Galaxy SIII, Galaxy Note and now the SIII Mini. While Google have just announced the Nexus 4, which is significantly cheaper than the iPhone 5.
Another possibility is that iPhone owners desire a bigger touch-screen because the standard premium Android smartphone now comes with a display of at least 4.65 inches. It'll be interesting to see if Apple increases the display size significantly in the next iPhone.
Whatever the reason for the change we're interested to see whether the trend continues into next year. We'll report on any new information regarding Apple's iPhone as soon as we get it.
By Simon Thomas on 01st November, 2012