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Samsung and Android Ruling Smartphone Market !

By Simon Thomas on 17th November 2011

A new report from Gartner has revealed that Samsung are now the number one manufacturer of smartphones in the world.


Samsung tripled their sales year-on-year and overtook Nokia in Europe and Asia for the first time in the third quarter of 2011 . The total sales figures for Samsung smartphones reached 24 million   which is due to the huge success of the Galaxy range , with the Galaxy SII (pictured above) being the leading light.


Apple sold 17 million iPhone's which is up 21 per cent on last year but lower than expected due to the announcement of the iPhone 4S. Apple are expected to recover in the last quarter of the year due to the huge boost the iPhone 4S will bring with it.


In the smartphone operating system market Android is dominating with over 50 per cent market share worldwide in the third quarter of 2011. Android's rise is quite amazing with the installed user-base increasing from 20 million to 60 million compared to the same quarter last year.


The nearest competitor to Android , which has 52.5 per cent share, is Nokia's Symbian platform which has just 16.9 per cent of the market , closely followed byApple's iOSwith 15 per cent.


The results don't make good reading for Microsoft because their Windows Phone OS has just a 1.5 per cent market share down from 2.7 last year. It's even worse news for them because of the huge advertising spend and they'll be hoping that the release of Nokia's Lumia smartphones will improve their share.


Overall smartphone sales increased up to 115 million units , which is a 42 per cent increase on the same quarter last year. However, the smartphone growth in developing markets ,such as Europe and the US, are thought to be levelling out.


3G is very interested to see how the last quarter of 2011 pans out because Apple have the iPhone 4S, while Samsung have the Galaxy Nexus. Nokia will also be hoping that the huge spend pays off and they sell loads of Lumia mobiles !

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