The Samsung Wave 723 smartphone is now available from O2.

The Wave 723 is the first mobile running on the Bada operating system that has been  launched in the UK. The Bada operating system offers a customized experience with great social networking features and an excellent user interface.

The Samsung Wave 723 launched in other European countries back in September and it's good to see it finally launch in the UK. One of the major standout features of the mobile is that it has a flip leather cover which gives the device a retro look.

In terms of specification it has a 3.2 inch display, 5 mega-pixel camera, 3G and WiFi support and a HDTV out. Other noticeable features include Bluetooth support,  built-in GPS, 16GB of onboard memory and a Dolphin browser.

The Samsung Wave 723 is available free on O2 with deals starting from just £20 a month, which gets you  100 minutes and unlimited texts.

You can view all the latest Samsung Wave 723 deals by clicking here.