If you own an Apple iPhone or iPad with version iOS 4 and higher then you may not be so keen to hear that Apple will launching its iAd mobile advertising network in the UK and France this December and Germany in January.

iAd is an integral part of iOS4 and it works from within the current application and means that an ad can be engaged even when watching videos and playing games.

When iAd launches in Europe the following advertisers will feature on the iAd mobile advertising network : L'Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio.

iAd has been very successful in the US since its launch four months ago. For advertisers, Apple say that each ad is shown within the many thousands of apps in the network only to the audience you want to reach. Apple say that iAd has emerged as a powerful new way for advertisers to reach millions of iPhone and iPod touch users right in their favourite apps

'We're thrilled by the quality, the interactivity and the depth of iAd's user experience, giving us an unparalleled opportunity to reach and serve the most engaged and discerning customers at the digital forefront of beauty, hence our choice of Lancôme to lead our iAd campaign'.