Europe UK : 3G Operator 3 is collaborating with MX Telecom to provide a mobile donation service for its users to donate directly to the BBC’s Children In Need 2007 Appeal.

A section of 3’s Planet3 Portal will be dedicated to BBC Children In Need, allowing 3’s customers to donate with the touch of a button.

"By giving customers a simple way to donate, 3 is using its 3G internet service to help raise as much money as possible,” said Mark Williamson, Head of Internet Products at 3 UK. “We’re hopeful a sizeable portion of our customer base will play a part in making this year’s BBC Children In Need Appeal the biggest yet".

Working in partnership, MX Telecom and 3 have made the donation process simple and effective, delivering the entire donation amount to BBC Children In Need with no financial gain to either company.

The MX Telecom developed donation system also allows for Gift Aid, adding an extra 28% of the donated amount to the total received by BBC Children In Need.

Mark Fitzgerald, Managing Director of MX Telecom commented: "We’re delighted MX Telecom's technology is providing the most cost effective way of donating to the BBC Children In Need Appeal. It’s also positive that the platform will enable BBC Children In Need to appeal to a broader audience.”

The BBC Children In Need Appeal is on Friday 16th November.

About MX Telecom

MX Telecom channels wireless multimedia traffic including voice, video and SMS, between content and service providers, and mobile networks.

Founded in 2000 to provide a technical platform for all types of businesses to capitalise on the explosive growth in mobile communications and micro-payment solutions, MX Telecom has grown to become a leading provider of SMS, MMS, Location Information, Voice and 3G Video solutions.

MX Telecom help hundreds of companies to implement mobile services around the world. These include national broadcasters, government agencies, major brands and entrepreneurial ventures.

About 3

3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.

The three areas which form the core of its business are:

• Communications - including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging
• Entertainment - including television, music audio and video, computer games, and media publishing
• Information services - including wireless web, access to the best of the internet and a range of news services

3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy and Sweden.