Europe : Miyowa announced that its MoveMessenger Mobile Instant Messaging (MIM) solution will be launched on 3’s networks in Sweden and Denmark. As a result of the deal, 3 Scandinavia will be able to offer MIM to a wider demographic of customers together with an enhanced and enriched user experience. Miyowa’s best-in-class solutions replace any existing services.

Since 2003 Miyowa has been at the forefront of Mobile Instant Messaging technology. This agreement will bring Miyowa’s number of worldwide deployments to 20. By providing 3 Scandinavia with its white-labelled next generation mobile instant messaging technology, Miyowa further strengthens its position as leader in this market.

With mobile consumers keen to mirror the PC experience on their handset, Miyowa is providing the most feature-rich solutions in the market place, which offer a true PC-like look and feel. Miyowa believes that MIM services are ideally placed to be at the heart of future quad play plus one integrated services.

“We selected Miyowa to upgrade our MIM services for many reasons. For example, it offers the most cost efficient way to bring the full IM experience to the handset, it gives us an edge with an impressive time to market and also the company provides really superior support services,” said Peder Ramel, CEO for 3 Scandinavia.

Pascal Lorne, founder and CEO, of Miyowa said, “Working with 3 gives us great satisfaction and validates our philosophy that technical stability combined with innovation and world-class customer service is a winning formula. We are focused on giving the end-user a powerful experience on their handset and with a significant percentage of 3’s consumer base actively being IM users, we look forward to exceeding their expectations.”