New NEC GSM Phone and NEC Business Changes

1st June, 2004

Inset above is the NEC N830, the most advanced mobile multimedia Terminal realized for GSM/GPRS services in the World. This is the first model for NEC to employ Both Mega-pixel camera and MPEG4 movie functions outside Japan. More details towards bottom of article.

ASIA : NEC Corporation announced the establishment of new business structure "NEC Telecommunications (China)" and the appointment of business veteran Brian (Lei) Lu as head of the new structure to pursue mobile communications business in China.

Mr. Brian (Lei) Lu will be concurrently acting as the President and Member of the Board of NEC Telecommunications (China) Co., Ltd., and President and Member of the Board of Wuhan NEC Mobile Communication Co. Ltd. He will be taking responsibilities for all of NEC Telecommunications (China), concentrating mainly in the mobile business, which will integrate Xi'an NEC Radio Communications Equipment Co.Ltd. and Guilin NEC Radio Communications Limited within this year.

The new business structure is the results of reorganization among NEC's telecom manufacturing, marketing, service and maintenance operations in China to fully adapt to mobile internet and 3rd generation (3G) mobile business. (For the detail of the new structure, please refer attached page.)

"With a subscriber base of 270 million, China is one of NEC's most important markets where NEC can demonstrate its full competence in mobile internet and 3G. Coming on board, Mr. Lu will contribute to NEC's growth in the mobile telecommunications industry with his market know-how," said Tsutomu Nakamura, Senior Vice President and head of NEC's mobile business unit.

Brian Lu has an extensive experience in the telecommunications industry, especially in the fields of mobile terminals and personal communications. His impressive track record of broad business background and achievements in business development, business planning, manufacturing control and marketing have gained him global reputation in IT and telecommunications industry. The new appointment is envisaged to bring NEC into new era of expansion in the Chinese mobile market.

In 2003, NEC rapidly organized mobile terminals business structures in China by effectively combining its resources in Japan and China and those of its partners. NEC China Mobile Terminal Business Division, which becomes a part of the new company, is playing a key role in leading NEC's global SCM; promoting local development and branding and, at the same time, pursuing further cooperation with mobile operators to develop the most appropriate solutions that are in line with the development of mobile industry. Its leading position in mobile Internet technologies and high-value-added mobile Internet terminals in Japan and other parts of the world has given NEC an edge for its rapid expansion in China.

NEC recently introduced flagship models and high-end terminals which demonstrates NEC's cutting-edge mobile technologies in China. These include N900, the world's smallest and slimmest card-shaped mobile phone, the pendant-shaped N910 and other stylish clam-shell mobile phone fully equipped with high functionality and internet-access capabilities. More than 20 varieties of terminals will be introduced this year.

In the mobile infrastructure area, NEC is also reorganizing its business structure to strongly commit itself to the 3G mobile business in China with its leading position in commercial 3G deployment. Under the leadership of Mr. Lu, the new structure will further introduce its total mobile solutions to China, ranging from 2.5G and 3G mobile terminals, to total mobile network infrastructure system, mobile application platforms, telecom software and other advanced technologies. Working closely with local mobile carriers, NEC is also actively participating in local mobile field trials and launching attractive mobile terminals and services.

In the 3G/mobile multimedia global market and China market, NEC aims to take strong initiative to create the market and to obtain leading position there.

Details of the New Structure

*The name of the structure: NEC Telecommunications (China)
*Companies to build up the structure:
-NEC Telecommunications (China) Co. Ltd.
(Re-named from Tianjin NEC)
-Wuhan NEC Mobile Communication Co. Ltd.
-Xi'an NEC Radio Communications Equipment Co.Ltd.
-Guilin NEC Radio Communications Limited
* Base of the new structure:
- Headquarters operation: Beijin
- Tianjin, Wuhan, Xian, Guilin, Shanghai, Guangzhou and others
* Number of the staff: 520

Profile of Brian (Lei) Lu

SUMMARY

Brian Lu is a professional General manager with over 10 years experience in Telecommunication industry. His previous position is Vice President and General Manager of Motorola PCS China Division, which he had full responsibility of Sales, Marketing, Joint Venture Manufacturing, Strategy, Business Planning, Government Relation, Finance and Human Resource for Motorola China operation. Brian has been working in this industry for many years; he has in-depth understanding of the market environment, technology involution and business operation model. He built a solid network within the industry: related government and regulation bodies, operators, and distribution network. Educated and worked both in US and China, Brian understands the culture and business like Brian had the successful experience and record.

Education
--DBA Candidate Hong Kong Polytech University HK, China 2004
--MBA University of South Carolina SC, US 1992
--Master of Science University of South Carolina SC, US 1990
--Bachelor of Science Xian Jiaotong University Xian, China 87

PERSONAL:
Date of Birth: Nov.4th, 1963

(New mobile terminal N830)
On sale from June 2004 in China

N830 is the most advanced mobile multimedia Terminal realized for GSM/GPRS services in the World. This is the first model for NEC to employ Both Mega-pixel camera and MPEG4 movie functions outside Japan.

Size : 101x49x24mm
Weight : 110g
LCD : TFT 2.2inch, 65K colors
QVGA 240x320 pixels
Camera : 1.3 Mega pixels
Ring-tone : 64 polyphonic
Others : MMS, WAP1.2.1
JAVA(MIDP1.0), 3D JAVA
Movie (MPEG4), Mobile Light

 

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