3GPP Multimedia Showcase

10th May , 2004

US : From 3GPP multimedia standards for mobile devices to the hottest tools and techniques for capturing, editing, encoding and delivering exceptional media content, WWDC 2004 ( http://developer.apple.com/wwdc/ ) covers all of the topics critical to digital media professionals.

Create and Deliver: WWDC for Digital Media Professionals
For Content Creation
Learn to author high-quality audio, video, and text media in the 3GPP and 3GPP2 file formats, the latest standards for high-speed wireless networks.

Find out how to harness the power of Apple’s pro digital production software to create and deliver exceptional content for film, video, audio, DVD and motion graphics.

Discover how to create content for everything from the newest 3G phones to HD with the advanced HD video codec, H.264.

For Media Delivery
Explore Apple’s suite of world-class tools that make delivering your media easier than ever, including QuickTime Streaming Server,

QTSS Publisher, and QuickTime Broadcaster.
Find out how to get your content up on the internet using the new standards of MPEG-4.

Learn how mobile data services are integrated, delivered, billed, and managed.
Meet With the Pros and Your Peers
WWDC 2004 offers excellent opportunities to forge contacts among digital media experts and meet with colleagues from around the world.

Hands-on Labs
The hands-on labs at WWDC 2004 offer the chance to discuss technologies and consult one-on-one with Apple engineers and industry experts. At the QuickTime Content Creation Lab, QuickTime content experts will be on hand to discuss a variety of content creation, workflow, and delivery topics.

Digital Media Professionals Lounge
If you live in the world of audio and video production or mobile multimedia, be sure to stop by the Digital Media Professionals Lounge anytime during the week to touch base with old friends and make valuable new contacts.

Apple Design Awards for QuickTime Content
Apple is accepting submissions for the Ninth Annual Apple Design Awards. The Awards for QuickTime Content recognize technical excellence and achievement in authoring, outstanding production value, advanced encoding quality, innovation, and ease of use in content navigation. Categories include:

Best QuickTime Content for Promotion
Best QuickTime Content for Education
Best QuickTime Content for Entertainment 2004
Submit your QuickTime projects before May 17. Winners of the 2004 Apple Design Awards get to choose their prize: either the stunning 17-inch PowerBook G4 or the groundbreaking 64-bit Power Mac G5.

The full event program details are :

700 QuickTime and Digital Media State of the Union Tuesday, 9:00 - 10:30 Presidio
Over a decade ago, the digital media revolution began with the advent of QuickTime. Today, QuickTime powers the industry's best media tools including Apple's own suite of innovative applications, and the world's best content is being created and delivered with QuickTime. From workflow to delivery, QuickTime has you covered. This session will discuss the latest industry trends and technology advances, and will kick off the QuickTime and Digital Media track.
701 An Introduction to Digital Media Tuesday, 10:30 - 12:00 Haight/Ashbury
The key to making great digital video is understanding how it works. Come and learn the building blocks of digital media with topics such as SD vs. HD, 3:2 pull-down, deinterlacing, and much more. If you are a beginner or someone who could use a refresher course, this is a must-attend session.
702 An Overview of QuickTime Codecs Tuesday, 3:30 - 5:00 Haight/Ashbury
QuickTime supports dozens of codecs. This session will present a comprehensive overview of audio and video codecs, followed by an in-depth discussion of the codecs that come with QuickTime. Learn about the unique strengths of each codec, so you can determine which to use for your own particular needs.
703 The Encoding Process in Depth Tuesday, 5:00 - 6:30 Haight/Ashbury
High-quality encoding is key to high-quality content. This session will cover the entire compression workflow using QuickTime. Learn the tools, the best practices for a variety of codecs, the techniques for automation, and how you can create a time- and cost-saving workflow that works for you.
704 Preprocessing Principles Tuesday, 2:00 - 3:30 Haight/Ashbury
Preprocessing is widely considered the key to making excellent video for digital delivery. This session will teach you the general principles for video preparation, including how to pick appropriate cropping, scaling, noise reduction, and image adjustment parameters for optimal quality.
705 QTVR: A Large-Scale Project Tuesday, 5:00 - 6:30 SOMA
What does it take to produce a large-scale VR installment? What kinds of decisions need to be made? What QuickTime tools can be used? How does one monetize the work? Come to this presentation and find out.
706 QuickTime in the Music Industry Tuesday, 10:30 - 12:00 SOMA
QuickTime on the web is an important component of the marketing of music and entertainment—as shown most dramatically by the phenomenal success of iTunes and the iTunes Music Store. Learn what works and does not work, from the labels, the artists, and the developers.
707 QuickTime for the Web Tuesday, 3:30 - 5:00 SOMA
This information-packed session will cover basic and advanced techniques for using QuickTime on your web pages. Topics will include the easiest and most effective ways to embed QuickTime in a page, techniques that work cross-platform and cross-browser, how to use the EMBED and OBJECT tags, scripting the QuickTime plug-in and ActiveX controls with JavaScript, launching QuickTime from a text link, and much more.
708 Introduction to QuickTime Streaming Wednesday, 9:00 - 10:30 Haight/Ashbury
With QuickTime Streaming Server, QTSS Publisher, and QuickTime Broadcaster, Apple provides a suite of world-class tools that make delivering your media easier than ever. This session will guide you through setting up both a live and prerecorded streaming solution for delivery over the Web. Whether it's distance learning, a live CEO speech on the company network, or a product video on your website, you will learn the often requested tips and tricks to make your streams shine.
709 Deploying QuickTime Streaming Server Wednesday, 10:30 - 12:00 Haight/Ashbury
For optimum streaming performance, QuickTime Streaming Server allows administrators to customize the deployment for any network condition. This session will provide an in-depth look at deployment scenarios, including unicast vs. multicast, using relays, controlling access to streams, and much more.
710 Content Production: Ask the Experts Wednesday, 3:30 - 5:00 Haight/Ashbury
Bring your technical questions to this open Q&A session. A panel made up of Apple and industry experts will address your QuickTime content development and workflow questions.
711 Enhanced Learning with QuickTime Wednesday, 9:00 - 10:30 SOMA
QuickTime can help you create and deliver engaging instructional content. Learn how Brigham Young University uses QuickTime for authoring online lectures, captioning and indexing online video, and delivering rich educational media to a wide audience. Discover what QuickTime can do for you in your enterprise or educational institution.
712 Mobile Content Production Wednesday, 3:30 - 5:00 SOMA
Professional mobile content services are a viable business in the U.S. and abroad. Attend this session to learn tips and techniques for editing and encoding multimedia for mobile downloading or streaming, using a variety of tools available in today's market.
713 Mobile Content Delivery Wednesday, 5:00 - 6:30 SOMA
From video mail to advanced professional multimedia services, come hear from industry leaders in telecommunications about how mobile data services are integrated, delivered, billed, and managed from the inside out.
714 Introduction to Final Cut Pro 4 Wednesday, 10:30 - 12:00 SOMA
Final Cut Pro has created a paradigm shift in the worlds of video and film post-production. This session will provide an overview of Final Cut Pro and provide a walk-through of the basics, such as editing, transitions, audio mixing, and titling. No video editing experience is necessary.
715 Advanced Final Cut Pro 4 Wednesday, 2:00 - 3:30 SOMA
With over 300 new features included in Final Cut Pro 4, this session will focus on topics such as advanced effects and editing techniques, color keying, color correction, media management, and audio finishing. Also learn the tips, tricks, and timesaving secrets from the pros for complete proficiency.
716 QuickTime Sells Thursday, 2:00 - 3:30 Haight/Ashbury
The speakers in this session use QuickTime to deliver world-class advertising and marketing campaigns to sell brands and products. Learn about their business models and creative processes, and the tools these companies use.
717 QuickTime Interactivity Thursday, 9:00 - 10:30 Haight/Ashbury
QuickTime is not just linear audio and video; it provides a robust architecture for interactive experiences. This session will discuss all interactive media types in QuickTime and how to create them. We will also present ideas on how to use them effectively in a relevant way.
718 Media Event Production: WWDC 2004 Case Study Thursday, 10:30 - 12:00 Haight/Ashbury
Learn techniques for planning and executing large-event media encoding from this inside look into the production of Apple's Worldwide Developer Conference. From the daily use of media at the event to online distribution of WWDC sessions, this presentation will feature the latest in tools and equipment for large-scale media production.
719 QuickTime Pro in Your Workflow Thursday, 3:30 - 5:00 Haight/Ashbury
QuickTime Pro makes a great complement to other applications in your content production workflow. This session will explain how to use QuickTime Pro to fill in the gaps in your workflow, with topics such as preparing media for delivery, automation techniques, using QuickTime Pro with other applications, and much more.
720 Mobile Experts: An Industry Overview Thursday, 2:00 - 3:30 SOMA
What is the status of high-speed mobile networks, services, and handsets today throughout the world, and how does multimedia play a key role? How will these platforms evolve over the coming months and years? This session provides you with an overview of the latest in mobile technologies and user trends from expert analysts in telecommunications and media.
721 Mobile Success Stories: Ahead of the Pack Thursday, 3:30 - 5:00 SOMA
Wondering how mobile multimedia can work for you? Come gain inspiration and knowledge from the experience of leaders in mobile content creation and delivery as they offer their insight on the success of existing mobile businesses.
722 QuickTime and the Motion Picture Industry Thursday, 9:00 - 10:30 SOMA
In this session, we will reveal some of the phenomenal uses of QuickTime in the motion picture industry today. From creation to production, to marketing and consumption, media experts will discuss specific examples of QuickTime's contribution to world-class media projects.
723 A Powerful Combination: AppleScript and QuickTime Thursday, 10:30 - 12:00 SOMA
By combining the automation capabilities of AppleScript with the power of QuickTime you can dramatically improve your video production process. This session will provide in-depth information on how to use AppleScript to automate your workflow and scale your production process. You'll also learn to access new levels of QuickTime functionality using AppleScript Studio. Learn time-saving tips, unique solutions, and some cool tricks.
724 QuickTime Workflow for Professional Media Friday, 9:00 - 10:30 Haight/Ashbury
QuickTime is essential to professional content creation workflow, from capture to authoring to delivery. Learn about the QuickTime-based tools that media professionals use in their workflow to produce some of the world's most popular content.
725 Internet Radio in Depth Friday, 2:00 - 3:30 Haight/Ashbury
From live news feeds to the latest music releases, Internet radio has become one of the most effective ways to reach a worldwide audience right from your desktop. Come and learn all there is to know about the Internet radio business and how you can turn your Macintosh into a professional radio station.
726 QuickTime Case Studies Friday, 3:30 - 5:00 Haight/Ashbury
This session will provide an exciting walk through several case studies of some of the most successful uses of QuickTime in the world. Whether you measure success in audience reach, sales, or social goals, these case studies will provide the insight and knowledge you need for your own current and future projects.
727 QuickTime in the Enterprise Friday, 10:30 - 12:00 Haight/Ashbury
From training systems and corporate communications to distance learning—come to this session to hear from the experts who have implemented systems in major universities and corporate environments. Case studies will cover the opportunities, challenges, and successes, and should provide a wealth of information for your future work.
728 DVD Authoring with DVD Studio Pro 2 Friday, 10:30 - 12:00 SOMA
DVD Studio Pro integrates seamlessly with Final Cut Pro for a complete DVD delivery workflow. This session will show you how to create chapter and compression markers, alternate audio tracks, and alternate video angles in Final Cut Pro. Then take your project into DVD Studio Pro where you will learn about MPEG-2 compression, the creation of Dolby Digital audio tracks, how to add DVD-ROM material, and the requirements for creating graphics for broadcast.
729 Audio Production Using Logic Pro Friday, 2:00 - 3:30 SOMA
This session provides an introduction to Logic 6, and details how you can create a customized environment that integrates with your own production studio. Learn the ins and outs of MIDI and audio recording, streamlined editing and arrangement techniques, and Logic's comprehensive array of DSP effects and software instruments.

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