Affordable HTC Desire 310 to lock horns with the Moto G
HTC have officially unveiled the Desire 310, which is a quad-core Android smartphone that should cost around £130 when it touches down in the UK at the end of April.
The HTC Desire 310 has a 4.5-inch touch-screen running at 854x480 pixels and is powered by a 1.3GHz quad-core processor and 1GB of RAM. It comes pre-loaded with Android Jelly Bean (4.2) and has a 5MP rear-facing camera (with 1080p video recording) complimented by a front-facing VGA camera.
HTC's smartphone weighs a reasonable 140g, but it's pretty chunky for a modern smartphone at 11.25mm. That packs in a 2000mAH battery and the smartphone supports Bluetooth 4.0, WiFi, 3G, HSPA+ and GPS. It comes with 4GB of on-board storage that can be expanded using microSD cards (up to 32GB).
Interestingly, the smartphone drops HTC Sense with the smartphones' user-interface closer resembling the stock Android experience. However, Blinkfeed is present and correct bringing up-to-date news and social updates direct to the home-screen.
“The latest addition to our renowned HTC Desire range combines super-fast processing and premium features at a lower price, offering users the best possible experience in this category.” said says Peter Chou, CEO of HTC Corporation.
Moto G is looming in the background
The problem for HTC is that the Desire 310 has put itself up against the Moto G, which is officially Motorola's best-selling handset of all time. On paper Motorola's similarly-priced smartphone has a better specification, but can HTC's software make up for its seemingly inferior specification?
We're currently preparing our HTC Desire 310 vs Motorola Moto G comparison, so check back later today to get the full lowdown.
Food for thought: Could the HTC Desire 310 signal the start of a distinct move away from the HTC Sense interface?