Android has increased its market share in the UK and now has 37.4% of all smartphone sales. A new study from Kantar Worldpanel ComTech shows Android has increased its share of smartphone sales in the UK to 37.4% (up from 8.3 % compared to the same period a year ago). The data applied to  the 12 weeks ending 20th February 2011.

Meanwhile, Apple's iOS has seen its market share reduce to 22.0% in the same period.  BlackBerry (RIM) has shown rapid growth over the past year, and now hold second place in the smartphone market with 23.3% share

Kantar Worldpanel ComTech reports "The vast majority of new Android and Apple iOS consumers came from a non-smartphone background.  For example in Great Britain 74.9% of iOS and 73.8% of Android's new customers previously owned a non-smartphone.  However there is some switching between the smartphone manufacturers, with 17.3% of new Android customers coming from Symbian, 6.3% from Windows and 1.6% from RIM".

Dominic Sunnebo, Consumer Insight Director - Global, Kantar Worldpanel ComTech says : "What is clear is that neither Android nor Apple's iOS are currently stealing many customers from each other - Symbian, RIM and Windows beware.  At Kantar Worldpanel ComTech we are able to see what impact switching to a new OS has on a consumer's usage of their smartphone.

Source : Kantar Worldpanel ComTech