Europe : The world's top ten wireless services have been identified in a new report published by Analysys Research, the global advisers on telecoms, IT and media.

Inset is Dr Alastair Brydon quoted below.

The report, The World's Top Ten Wireless Services, cuts through the
bewildering array of wireless services to identify the ten best services in the world, picking out those exhibiting high market potential, effective implementation and suitability for reproduction in other markets. Top of the list is US operator Sprint PCS' bundled voice tariffs, which have generated unmatched levels of voice usage and twice the voice ARPU achieved by operators in Western Europe.

"The top ten services exemplify real opportunities for mobile operators to grow both voice and data revenues," says Dr Alastair Brydon, co-author of the report. "Our analysis of the services reveals valuable lessons about tariff structures, price levels, marketing, bundling, the role of third parties and the use of 3G networks."

The world's top ten wireless services are:

1. Sprint PCS's bundled voice tariffs (USA)

2. 3's ThreePay prepaid tariffs (UK)

3. 3's mobile video services (UK)

4. O2's SMS services (Ireland)

5. NTT DoCoMo's FOMA 3G service (Japan)

6. Vodafone live! (Worldwide)

7. T-Mobile's TM3 (Germany)

8. Xing's ringtone download service (Japan)

9. IN-FUSIO's games (worldwide)

10. O2's Genion service (Germany)

Explains Brydon, "We have evaluated these wireless services on the basis of identifying the real-world deployments that are proving most successful and that offer the prospect of widescale adoption. The top ten services have achieved their success in a variety of ways, including novel pricing and marketing of existing services, such as voice and SMS, new service concepts that exploit the capabilities of 3G, such as mobile video content, and the outsourcing of content delivery to large-scale specialist third parties as in the case of IN­FUSIO."

The World's Top Ten Wireless Services presents an independent assessment of the services that show the greatest potential to drive mobile operator ARPU and contains case studies of the leading services, underlining the reasons for their success.