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| New Interactive 3G Channel |
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4th March , 2004 |
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The new channel, which will be updated throughout the day, will showcase the latest footage available on 3, from breaking news and football goals just after they are scored to music videos and film clips. Today on 3 has been created to give 3's customers easy access to an average of over one hour (72mins) of brand new footage each day on their video mobile, including clips from Sky Sports, MTV, Pete Tong, ITN and the Barclaycard Premiership. Today on 3 will be available to 3's customers by pressing the triangle key on their video mobile phone. The launch of 'Today on 3' will mark the latest evolution in mobile entertainment from 3, which in its first year has introduced video calling, video downloads, streaming and video messaging to British consumers. With other networks in the UK offering mainly static picture and text-based services, Today on 3 represents a major step forward in mobile technology. All 3's content has been selected and edited to fit in with mobile viewing behaviour - clips up to 8 minutes long can be streamed using 3's unique 'Quickplay' option, or downloaded, stored and replayed. Graeme Oxby, 3's Marketing Director, said: "Today on 3 is going to bring you what you really need to know, when you need to know it - whether it's breaking news or Thierry Henry's latest goal in the Champion's League. A video mobile is the perfect way to deliver it - it's always to hand and the story is only seconds away." Gareth Jones, Chief Operating Officer of 3 "Today on 3 represents the culmination of a year's experience of how our customers interact with our services - every day we learn more about what our customers enjoy and how and when they want to use our video content.. "Today on 3 puts this into practice - combining our leading, sports, news and entertainment content with the mobility, power and immediacy of video mobile, to create the UK's first live video mobile news and entertainment channel. But this is just the start for Today on 3: it will continue to evolve and develop, in order to meet the changing demands of our customers." Today on 3 will be free to view, and will offer access to clips available to download or stream from 25p. |
| TODAY'S
PRESS RELEASES |
| New Interactive 3G Channel |
| Exactly one year after the launch of its video mobile network, 3 has announced 'Today on 3' - the UK's first live video mobile news and entertainment channel. |
| Motorola Launch the 3G A925 Handset |
| MP3 player; touch screen operation; video calling, playback and messaging; picture messaging; as well as Bluetooth connectivity; digital camera |
| 3G Phones Giveaway by 3 |
| This year, 3 Hong Kong celebrates by organising a special promotion – offering all people the opportunity to get free 3 video mobile phones while taking a selected 3 car. |
| New Sanyo Wireless Phone |
| Full-Color Screen: Vivid 2.1” main and 1” external color sub LCD; both are TFT and support 65k colors. |
| Sales Suspended of New 3G Handset |
| Sales of the F900i were suspended today, but will be resumed once the updated handsets are ready in early March. |
| Sony Music Global Wireless Music Deal |
| T-Mobile and Sony Music today announce the first global partnership between an operator and a music label for the distribution of a broad array of mobile music content |
| 3G Network Optimisation |
| This latest release addresses the inefficiencies that make the most commonly used web and email applications difficult to use when out of the office and delivers up to a tenfold performance improvement over 3G, 2.5G and other networks. The solution is easy to deploy and works with the enterprise's existing security infrastructure." |
| Intel Colloborate EDGE and 3G |
| In 3G, TTPCom and Intel are developing a complete dual-mode 3G/GSM platform which enables mobile devices to handover seamlessly between existing GSM/GPRS networks and new 3G networks. |
| All Material Subject to Copyright. All logos, graphics and trademarks are the property of their respective owners. |
Europe
: Exactly one year after the launch of its video mobile network, 3
has announced 'Today on 3' - the UK's first live video mobile news
and entertainment channel.