1st March , 2004

Europe UK : 3, the UK's first video mobile network today announced that it had launched three new price plans and three new top-up vouchers, all designed specifically for customers that love to text. The new VideoText price plans and vouchers are available from retailers across the country from today.

The three new contract price plans on 3's Pay monthly are: VideoText 100, 500 and 750. The three new top-up vouchers available on ThreePay, 3's innovative new Pay-As-You-Go offer, are: VideoTalk and Text top-up vouchers £15, £25 and £35. With the VideoTalk and Text option, ThreePay customers are getting the same great value as customers on contract.

The VideoTalk and Text top-up vouchers mean that customers can now choose between six different ThreePay vouchers, all offering great value any network, anytime voice minutes or text messages. For example the £15 VideoTalk and Text top-up voucher offers the great value of the contract plan on Pay-As-You Go.

For the pay monthly customer 3's VideoText100 offers customers 25 any-network, anytime voice minutes and 100 text messages for only £15 a month. Both these new offers are easy to understand and offer customers excellent value.

The new VideoText price plans available on Pay Monthly with 3 are:

Price plan Cost per month Voice call minutes Text Messages
VideoText 100 £15 25 voice minutes 100 messages
VideoText 500 £25 50 voice minutes 500 messages
VideoText 750 £35 75 voice minutes 750 messages

The new VideoTalk and Text top-up vouchers available with ThreePay are:

VideoTalk and Text voucher Voice call minutes Text Messages Inc.
value allowance*
£15 top-up 25 voice minutes 100 messages £1.50
£25 top-up 50 voice minutes 500 messages £1.50
£35 top-up 75 voice minutes 750 messages £1.50

With ThreePay top-up vouchers there is no peak rate penalty, no premium to call other networks, no minimum call charges and all text messages to any UK network cost the same. As with all the ThreePay top-up vouchers, once it's been activated, the customer has got the next 30 days to use their allocation.

Gareth Jones, Chief Operating Officer, 3 said: "3 is challenging the general industry practices for both contract and Pay-As-You-Go. With the launch of our VideoText price plans and vouchers, 3 is reinforcing the same price any network, anytime promise for voice minutes, with text messages. Our strategy with our ThreePay offer and our VideoText price plans is to cut through the current confusion in the market and offer customers price plans that are clear and simple. The current Pay-As-You-Go and contract consumer is bamboozled by confusing tariffs - 3's price plans are here to challenge that established practice."

* All ThreePay top-ups include a value allowance, an amount you can spend however you like on whatever 3 services you want - from video messaging and video calling to football highlights and music videos.

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