Industry's First TDMA Mobile Phone with Color Display

New TDMA model makes its debut in Latin America. The phone features a 65,000-color TFT-LCD and 40 polyphonic ring tone. The company expects consumer preference to quickly change to color in Latin America. Samsung Electronics is aggressively going after world markets with a portfolio of color-display mobile phones in CDMA, GSM and TDMA

Color capability is now available in the TDMA (Time Division Multiple Access) standard, an important technology of the Latin American mobile phone market. Samsung Electronics broke into TDMA when it launched its models in Mexico in July 2001. Now the company has become the world’s first to introduce a TDMA with color display (model: STH-A325), starting once again in Mexico from the end of this month.

The STH-A325 features a 65,000-color TFT-LCD that provides sharp images and a 40 polyphonic ring tone (another first for TDMA) for natural sound reproduction. This model is only 85mm long and weighs just 110g; the built-in directory can accommodate up to 500 entries. The folder design, popular in Latin America, is expected to boost sales even more.

Now, Samsung Electronics is offering mobile phones with color displays in the Americas as well as in Europe and China. The company is in the position to diversify and segment marketing activities in response to any changes within each region.

Samsung Electronics’ TDMA sales in Latin America are forecast to remain at around 1.7 million in 2003. With its new color display model, the company expects to strengthen its dominance in this market.

This Press Release Sponsored by AGILENT TECHNOLOGIES

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