Europe : Vidiator has delivered Scandinavia's first mobile TV service -- with Xenon fast live TV channel switching -- for "3," the 3G operator in Sweden and Denmark. With this new TV module of Vidiator's award-winning Xenon(TM) Mobile Multimedia Delivery Platform, "3" Scandinavia's customers can now view a complete list of available live TV channels, access program information on-the-fly and navigate between live channels within seconds. The Xenon Streamer provides the Fast Channel Switching module, which maintains multiple live channels on the server side, and switches between channels inside one streaming session for faster channel switching, rather than establishing another streaming channel. Through this new module, Xenon users can now quickly browse TV channels and program information for a seamless live TV viewing experience.

"We've been using Vidiator's Xenon streaming platform for some time now and the new mobile TV fast channel switching deployment allows our customers to surf TV live channels on their mobile handsets, like a TV remote control, switching between channels with fewer keystrokes," said Johan Othelius, Nordic Director, Products and Services, 3 Scandinavia. "With fast switching, users can stay in one channel and access another channel without going in and out of the WAP channel list, enhancing the mobile TV users' experience when surfing channels on a cell phone. We're excited about delivering this new mobile TV switching technology to our customers and by it, further differentiating ourselves from our competitors."

The Xenon Mobile Multimedia Delivery Platform includes Xenon Streamer, Xenon Offline Encoder and Xenon Live Encoder. Xenon Streamer enables media-on-demand and live broadcasting for live events and mobile TV. Xenon Offline Encoder facilitates the highest quality multimedia encoding for mobile devices with its optimized encoding algorithm, while Xenon Live Encoder encodes and streams any analog video signal including a TV channel or any camera feed, from camcorder to professional cameras.

"Vidiator is committed to delivering the industry's most leading edge mobile multimedia rich media technologies and solutions," said Connie Wong, CEO at Vidiator. "We continue to push our R&D to new areas to offer innovative technologies and solutions. Fast channel switching is another milestone of Vidiator's in leading the mobile industry to deliver rich media content."

Vidiator will be showcasing its technology at CTIA Wireless 2007 in Orlando, booth #795.

About 3 Scandinavia

The 3-group is the leading global player in the 3G arena, holding licenses in 10 markets with total population coverage of approximately 175 million. In Sweden and Denmark, 3 is a joint venture between Hutchison-Whampoa Limited (60%) and Investor AB (40%). 3 Scandinavia also holds a license to operate a 3G network in Norway.