EE hit a major milestone recently with more than 500,000 customers signed up to its 4GEE service. A milestone they hit just seven months after launching their 4G network. Now they plan to take things to the next level with a host of new plans and improvements.
First there are the things we already know about, such as the fact that of course EE will continue to roll 4G out to the rest of the UK. By the end of June the company anticipate that 55% of the UK population will have coverage, while by the end of 2014 they’re aiming for 98%. Their expansion will target key towns and cities as well as major commuter routes, airports and shopping centres - a recent example being Gatwick Airport which now offers 4GEE.
EE are also working on doubling the speed of its 4G service, starting with 10 major cities, specifically Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield. Each of these cities should see a speed increase within weeks.
Next up EE are launching a couple of new services this summer, one of which is shared 4GEE plans, which will allow customers to use 4G on their phone or tablet or even give other people access to it all on the same plan. It not only simplifies things by removing the need for separate plans for phone and tablet but also potentially provides better value for money for customers who want both - though that latter point depends on how it’s priced, which hasn’t been announced yet.
The other service that EE will soon be launching is pay-as-you-go mobile 4G broadband. This will allow customers to use 4GEE without any sort of long term commitment. EE have already launched 30-day rolling 4G plans, so this just takes the idea one step further giving customers even more freedom. Once again prices haven’t been announced yet but EE promise that customers will be able to choose between a range of data bundles and plan to announce pricing in the coming weeks.
Olaf Swantee, CEO of EE said: “Last year we launched the UK’s first superfast 4G and fibre network. Since then we’ve worked relentlessly to increase the breadth and depth of our reach.
By the end of June, we will have rolled out 4G across 55% of the population, and will continue to switch on new towns and cities. And with commuters spending an average of 75 minutes travelling every day, EE will also roll out 4G across the busiest airports, commuter routes and shopping centres across the UK, powering the areas that matter most to Britain.
We recognise that with 4G, customers connect to the things they care about more frequently, across more devices. Our Shared 4GEE plans and Pay as You Go 4GEE Mobile Broadband will offer our customers more ways to do this.
We won’t stop here. Customers can be assured that, on EE, they are one step ahead.”