Android users can now watch ITV programmes they missed on their Android smartphones and tablets. Currently, it will only work via Wi-Fi and not 3G but that's not such a big issue. The app is free to download.

In addition, the ITV say they are developing the same app ( ITV Player ) for the iPhone and iPad. No date for these as it has yet been confirmed.

You need to have Android 2.2 or above for your smartphone or tablet and Adobe Flash version 2.6 or above to make the streaming video from the ITV to work. You wil be able to view programmes for up to seven days after they were broadcast on terrestrial TV.

Robin Pembrooke, Managing Director of ITV Online and On Demand, said: "I'm very excited to be launching our first ever ITV Player mobile app". "Android is just the first step in a mobile strategy that will see us rolling out ITV Player across mobiles and tablets, including iPhones and iPads, across the rest of this year."