Apple has begun selling the iPhone 4 on its store.

Obviously they are offering the mobile SIM-FREE and it the 16GB version weights in at £499. This is obviously quite a high price especially when you consider you could have an iPad cheaper which is no doubt a more powerful device, even if you’d need third party applications to make calls.

The 32GB version costs another £100 extra making it £599. Both versions are currently only available to pre-order in Black, which is rather strange.

Contract details are yet to be unveiled but now that the price of the iPhone 4 has been announced it won’t be long before we see them.

The iPhone 4 will begin shipping on June 24th.