ITV has launched streaming on the iPhone which enables you to watch the World Cup on your iPhone. The service is free and is funded by advertising and enables you to watch both ITV 1 and ITV 2 on your iPhone.

In order to stream the channels you need access to either a 3G internet connection or a WiFi hotspot and it goes without saying that you’ll be incurring data charges or using up your data allowance.

Games that will feature on ITV4 will also be streamed live on your iPhone.

We can see this application proving very popular, especially with those city workers unable to watch the game due to work. It could prove to be a measure that decreases productivity across the country.

You can watch the channels by going to www.itv.com/watchITV/iphone.