Advanced Mobile Java Platform to the Entry 3G Segment
Advanced Mobile Java Platform to the Entry 3G Segment
4th June , 2009
Europe : Sony Ericsson announced plans to extend its mobile Java Platform into its entry 3G mobile phone portfolio. This means that games, applications and content developed on the Sony Ericsson Java™ Platform will provide a compelling business opportunity for developers who can now extend content creation for consumers in the entry 3G segment, widely recognized as a future growth area of the market.
“Sony Ericsson has made significant investments in the development of its mobile Java™ Platform, which has enabled an exceptional user-experience and consistent performance. We are confident that extending the Java™ Platform to a much larger global market will encourage developers to drive innovation and create richer user experiences for our customers,” said Rikko Sakaguchi ( inset ), Corporate Vice President and Head of Creation and Development at Sony Ericsson.
Sony Ericsson has enjoyed significant success with feature-rich 3G phones due to the richness and consistent performance of Java™. Transferring this fully developed platform into cost-efficient 3G devices will be an important element of Sony Ericsson’s business strategy, particularly with regards to targeting growth in key emerging markets, such as China, as they roll-out new 3G networks.
As a leader in communication entertainment and particularly Java™ gaming, Sony Ericsson is broadening the market for developers to build applications on one of the most robust and flexible environments in the industry. Sony Ericsson’s accumulated mobile Java™ knowledge and investments, which have enabled the continuous differentiation and evolution of Walkman® and Cyber-shot™ phones, is the basis for this new strategic direction. Sony Ericsson’s aim is to grow its share of the 3G Java™ phone market as the Java™ Platform 8.5, with its rich feature support, becomes available.
Sony Ericsson consumers, who experience 3G phones for the first time, will enjoy a far greater variety of content and applications in the affordable entry segment than ever before.
More information on Sony Ericsson Developer World is available at: www.sonyericsson.com/developer.