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Bank Offers 3G Pilot

4th June , 2004

Europe : The Espirito Santo Bank is the first Portuguese financial institution to provide its customers a relationship with the Bank through the technologies of 3ª Generation of telemóveis (3G or UMTS).

One is about one appositive fort that has as objectivo to not only strengthen the quality of service and accompaniment to the customers, by means of the introduction of a vanguard technology, as also to test and to evaluate the impact of 3G in the banking activity, while starting point for the development and continuous reinforcement of abilities that allow to follow its massificação, in a position of leadership in the banking sector.

This association to the launching of 3ª mobile Generation in Portugal is expressed the disponibilização of a set of solutions that the customers allow to take off, since already, the broken maximum of this new technology. Among these, the more frequent a disponibilização, to the customer of the Bank, of equipment in conditions of special price and credit, access to the consultations and operations through the telephone and the disponibilização of canals of access to the vídeochamada Bank are distinguished for, for attainment of financial aconselhamento in any hour and place.

One of the first available services is the BESnet 3G, that it consists of the disponibilização of the InterNet Banking of the BES in the Vestibule i9 of the TMN, making possible the accomplishment of consultations of balances and movements and the integrated position, the accomplishment of banking transferences, and the shipment of telemóveis. Additionally, a set of useful information will be disponibilizado, as the data of contact of manager BES 360 and notice of the Reuters.

This technology is accessible to all customers BES 360 that 3G makes use of an equipment of 3ª Generation TMN i9, foreseeing its gradual widening to other functionalities as payment of services, orders of stock market, securities portfolio consultation, quotations, exchanges, among others, as well as its extension to the vestibules of the remaining operators, Vodafone Live (in the end of the month of May) and Optimus Zone. Vídeochamada, former-libris of 3ª the Generation the vídeochamada one with Manager BES 360 is another one of the services to launch since already, taking off left of the transmission of image in real time that the new technology allows.

In this scope, some Private Managers and a set of 18 managers BES 360 will be equipped with telemóveis TMN i9 3G, with vídeochamada functionality of, to participate in one projecto pilot whose objectivo is to evaluate the receptividade of the customers to the use of the equipment of 3ª Generation, in particular of the vídeochamada one as canal of banking relationship, and to test the importance of the component image in the telefónicos contacts between manager and customer. Restricted by now to managers BES 360 of three Balconies (Headquarters, Amoreiras, Port Branch office) and of a Center of Investment (Hospital of S. João) and to a reduced number of Private Managers, this projecto could be widened to other Balconies in function of the level of adhesion of the customers, of its evaluation of the advantages of the technology and the results gotten to the level of the reinforcement of the accompaniment effectiveness.

Also Line BES 360 starts to be available with the vídeochamada service of? for customers with equipment that includes this functionality -, assuring the installment of a service?com face? exactly in the remote canals and complementing the central paper of manager BES 360 in the personalized financial aconselhamento. Also the objectivo is here to test the impact of the technology of vídeochamada in the reinforcement of the accompaniment effectiveness and fidelização of the customers. In order to provide to the immediate access to the benefits of 3ª Generation of telemóveis, the BES launched for 360 customers BES a campaign of acquisition of equipment TMN i9 3G Siemens U15, with auricular bluetooth and handle of data, for 649,90 EUR (PVP of 699EUR). This campaign still includes the possibility of on instalments gratuitous access of six months and it offers exclusive of 360 messages MMS. The Espirito Bank Saint approaches 3G in a logic of moderate investment, faseando the effort of development in function of the adhesion of the market to the services 3G. The global investment does not exceed, in this phase, the 100 a thousand euros, having the been development the position of the ES Interaction company of Group BES specialized in Canals of Distribution and New Technologies.

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